Sustainability PartnersLogo Design Contest

Smarter Infrastructure

SP is a Cloud Utility: It replaces aging internal infrastructure with state-of-the-art, cloud-monitored equipment that is maintained and replaced as necessary for a small usage fee.

Blue, Grey, White but we would be interested in seeing a palette option that works for our industry (tech/energy) and product (utilities/infrastructure devices i.e. boilers, lighting, motors, air conditioning units)

Our goal with this logo and branding effort is to define a new product category and make our logo and name synonymous with that category (“Let’s Skype”, “I need a Kleenex”, “Do you have Dropbox”, “I took an Uber”). Sustainability Partners offers a new way to manage infrastructure for schools, airports, and hospitals. It is risk-free, reliable and innovative. SP’s business model has not been possible historically, because the technology to monitor devices inside a building wasn’t there. With the cloud, we are able to monitor all devices and anticipate problems before they happen, which means our clients experience 0 downtime and don’t have to deal with intense procurement and maintenance processes.

Ideas/Concepts/Images:
Cloud
Cloud with plug coming out of it
Cloud with light
Cloud with Lightbulb
Light bulb connected to the network
Partnership
Relationship
Representing our acronym (SP) through an elegant integration of one of our core image themes:
Cloud
Sustainability
Partner
Relationship