What We Do
We are an advertising agency in Detroit, Michigan USA.
We previously have been known as The Sussman Agency, but are now re-branding as simply, Sussman. Our agency is 57 years old and we focus on mainly retail business (cars, restaurants, furniture, etc.)
Our Ideas and Additional Information:
We thought about playing with the 3 S's in Sussman. How they can stand for 3 principles of our agency (Sales/Strategy/Success) We thought maybe they can form a free standing logo that could be next to our name. I'd like to have something that can stand alone like this to represent our agency in times where you don't need to see the full name, Sussman. For example Rolls-Royce has the 2 R's and you know it's Rolls-Royce immediately.
Other ideas are more along the lines of something that simply shows elegance, legacy, exclusive, forward-thinking, boldness, unapologetic.