Superior Hockey Co.Logo Design Contest

Logo Design Contest
Contests / Superior Hockey Co.

Superior Hockey Co. has selected their winning logo design.

For $475 they received 235 designs from 39 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
Hockey Lifestyle apparel and accessories brand. Target audience is male and female hockey players and enthusiasts. Our brand offers quality apparel for both males and females.
Industry
Retail
Color Preferences
Black, White, Grey, Green

I envision the font being mainly black, white, and/or grey. The logo design and colors will be used for printing on fabric and need to be a flat finish.
Our Ideas & Additional Information
The idea of a clean, simple, yet sophisticated logo that represents our brand and the hockey lifestyle. Whether a hockey stick (or hockey sticks) or a hockey figure being included.

The term "superior" is a play on words, as in superior to other hockey brands, however, we also associate the Superior Hockey Co. brand with Lake Superior as part of the Great Lakes in the US & Canada.

The style should be attractive to both male and females (though slightly more masculine).
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