What We Do

Hockey Lifestyle apparel and accessories brand. Target audience is male and female hockey players and enthusiasts. Our brand offers quality apparel for both males and females.

Industry

Color Preferences

Black, White, Grey, Green

I envision the font being mainly black, white, and/or grey. The logo design and colors will be used for printing on fabric and need to be a flat finish.

Our Ideas and Additional Information:

The idea of a clean, simple, yet sophisticated logo that represents our brand and the hockey lifestyle. Whether a hockey stick (or hockey sticks) or a hockey figure being included.

The term "superior" is a play on words, as in superior to other hockey brands, however, we also associate the Superior Hockey Co. brand with Lake Superior as part of the Great Lakes in the US & Canada.

The style should be attractive to both male and females (though slightly more masculine).