Here it is in white.
I think SUCU is not restricted to just english.
It doesn't have a meaning, it's more of catchy acronym.
For example:
Burger King = BK
Calvin Klein = CK
SoHo - South Houston (popular street/location in New York)
Acronyms are popular and catchy in any language,
and are a great method for alternative branding.
This is just an idea.
This logo is not solely defined by this idea.
It's the simplicity and adaptability that make this logo powerful.
(This comment references Entry
#91)