This is going in an interesting direction. Can you try playing with the colors and styling to be a little less girly and a little more upscale? Many of our target audience are young male professionals in technology or venture capital in the Bay Area and we don't want it to feel like a women-only event.
Also, can you also try designs that are more vertical or condensed left to right? (i.e. maybe stacking Sugar Rush more?)
#13 goes in an interesting direction! Let's go ahead and take the Spark line/logo off for now as it isn't required (we just want to make sure it matches because of letterhead, etc.) and it distracts from seeing the SR logo itself.
I like the Sugar Rush lettering, but think the Bay Area font needs to be a little more refined. The dessert would need to be a little more special to reflect the high-end nature of the event. The chefs are from some of the top San Francisco restaurants and SF is a high-end food town! The logo needs to look worthy of an event where tickets are $75-125/per person for dessert and needs to be compete with all the other events in town in November!
I like #27, but I think it might look a little Christmas-y. Can you either take out some stars or make them a little more 'star-like'? It looks like snow! I like the cake, but it's looking a little like either a capitol building or the Leaning Tower of Pisa to me. I'm not sure what to suggest - maybe straightening out the layers a bit?
#56 is very different! Can you remove/lighten the background and then try an accent color for Bay Area that will show up? Perhaps pink-ish to match the wine?
On 63, can you find a more simple font for Bay Area 2012? Cursive is fine, but maybe not so swirly - a little hard to read. and maybe make it right justified? How does it look below Sugar Rush instead? Would welcome other color combinations as well!
As for the 66 series, I like it, but am trying to think of ways to make it less girly - a bit bakeshop logo. Let me think about it!
I am just now getting to this today...I will work on these this evening. Do you like the illustration? but would like to just change the font and work with additional color schemes? Do you like cool colors, warm colors....the dark browns feel like chocolate and caramels to me
I will check back and be here for a while. Thanks Tere
Hard to keep up - new designs keep popping up! As you can see, I'm intrigued by 90. I do think maybe the cupcake looks a little too much like a Russian church - can we add a cherry and perhaps a bit more roundness?
Also, I'm wonderful if we can't make it a little more dramatic in terms of color - more appropriate for a night on the town. The pastels may be too daytime - more like a bakery.
#95 and #96 and the second simplified to look like 'lights'....I will try an even darker background on an extra one..maybe black if it works. I will be out most of the day tomorrow and will check back in the early evening for your responses. Thank you!
watercolor on the cupcake or in the background? Not sure how it will separate on printing unless it is a knock out in the background...maybe I can make the wash opaque instead of transparent.
Tere, Thank you so much for your beautiful designs! I loved the watercolors especially, but in the end folks wanted to go with a more iconic SF idea. I hope you'll be around next year when we do this again! Thanks again!