Studio J Pilates Logo Design Contest

Studio J Pilates has selected their winning logo design.

For $325 they received 226 designs from 44 different designers from around the world.
Contest
Logo Design Brief
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studiojpilates
United States

What We Do

Full service Pilates Studio offering equipment, mat classes and personal training services in a rejuvenating atmosphere.

Industry

Sport

Top Three Things to Communicate

#1 - Service/Personal Attention
#2 - Core Strength
#3 - Mind-Body Awareness

Our Target Audience:

Primary Market 35-50 year old females, Hanford, CA. Household Income >75K.
Secondary Markets - male professional/military and rehab patients

Color Preferences

no neon/obnoxious colors. Classic and traditional color schemes that complement our industry.

Our Ideas and Additional Information:

www.studiojpilates.com -- our current website to use for informational purposes.

Themes

Quiet
Luxury
Refined
Colorful

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Number
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Discussion

Discussion

studiojpilates
United States
Design #1...Classy and simple, but not much to it. I think the J needs to be featured more. Didn't really like the trim around the circle on design #2.
13 years ago
studiojpilates
United States
Design #8. Your on the right track. We like the overall look of the logo, however we think it needs something more. We like the fonts and colors. Can't really tell that the J is a J however.
13 years ago
studiojpilates
United States
Design #4. Like the idea of using the S and J in a logo, but the design is too simple and we had to look hard to tell there is a J in the logo.
13 years ago
studiojpilates
United States
Design #3. See comment on Design 4. Hard to pick out the S in the logo portion of the design.
13 years ago
studiojpilates
United States
Design #5 and #6. If using silhouettes they need to be of people doing Pilates movements. Also don't like the electric blue in #6 or font in #5.


13 years ago
studiojpilates
United States
Design #7 Blue background forces our hand too much for Print products.
13 years ago
darkman
Turkey
J was considered as a circular orange and pilates, but even there you only want the other designs. I can make some more specific

#7 just another view Ok No Problem
13 years ago
studiojpilates
United States
#9 J is better, but I don't know that someone that didn't know the business name would be able to pick it out right away and know that is a J.
13 years ago
studiojpilates
United States
#10 Lower mirrored silhouette would have to go. Also think we might have to use a different style/font on the J. It looks a little subdued. Like the color changes and accents.
13 years ago
studiojpilates
United States
We like the idea of having a separate emblem over the name like #3. The style if the SJ in #3 and #11 doesn't really work for us though.
13 years ago
studiojpilates
United States
#12 and #13 too floral.
13 years ago
studiojpilates
United States
All Designers. Thanks for your submissions so far. A lot of the logos are centered around the business name which we definitely want to feature, however we would like to see some emblem type designs as well. If you have any ideas for this style, please submit them as well. We are getting a good feel for colors and fonts and will continue to send feedback on the designs as much as possible. We appreciate seeing the abstract submissions as well even though they may not make our ranked designs. They help us to shape our comments and better define the product that we are seeking. Thanks again for your artistic submissions.
13 years ago
studiojpilates
United States
Design #17. We like the concept you have presented here and would like to see some variations with a little more complexity. We enjoy the font variations in many of your designs as well.
13 years ago
studiojpilates
United States
Design #16. We like the angle of the J and the slight vertical offset of the bracketing words better than in #17, however the similar fonts of the J and pilates make it a little difficult to read. It looks like one word.
13 years ago
studiojpilates
United States
Didn't Like font...too messy.
13 years ago
studiojpilates
United States
Sorry...last comment was for Design #14 and #15, The font was too messy.
13 years ago
studiojpilates
United States
Design #19. The font was a little too blocky and overall the design was a little on the simple side.
13 years ago
studiojpilates
United States
We liked #10 better than #28. The subdued silhouette was better than the bold one and we didn't like the angle of the silhouette. The larger J looked good however.
13 years ago
studiojpilates
United States
#18. I liked the overall look of the design, but the J looked a little messy. I think the font for the "studio" and "J" portions of the logo were not as crisp as we would like. The logo stands out from the others however and is pleasing to the eye.
13 years ago
studiojpilates
United States
#38 we like the idea of an abstract along side the company name, but the globe used looks like a basketball.
13 years ago
studiojpilates
United States
TO ALL DESIGNERS:: Thanks for all your submissions. We have realized after looking at your great designs that the font of the J is very important to us. It seems to be a difficult letter to capture with the more fancy fonts, so we ask that you keep that in mind with future submissions and adjustments. The J is the most important feature in the business name as it sets us apart from other pilates studios.

Thanks again for your hard work!!
13 years ago
studiojpilates
United States
#31 the abstract distracted us too much from the business name.
13 years ago
RizZ
United States
Dear CH,

This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)


" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

Best Regards,

Kareem "
13 years ago