Our company provides executive level consulting to the pharmaceutical industry in the area of regulatory affairs.
Industry
Consulting
Top Three Things to Communicate
#1 - High Quality
#2 - Creative
#3 - Reliable
Our Target Audience:
Pharmaceutical executives.
Color Preferences
We are open to colors including blue and grey... Maybe even something in the green family. Working in a conservative business area, we want to stay away from bright, loud colors.
Our Ideas and Additional Information:
One option is to include the initials of the company SRC in a logo along with the name. The full name of the company is Strategic Regulatory Consulting, LLC. Please include the 'LLC' in the logo but have it smaller/less noticeable .
Another option is use of a pictoral mark utilized with the full company name.
Themes
Secure
Masculine
Quiet
Expensive
Serious
Refined
Elegant
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Print
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
Examples #1, #2 & #3. The shades of blue are nice. We didn't care for the icons in these three comps. To provide more feedback on icons, we would rather see an abstract icon that emphasizes creativity. It does not need to try and communicate health care or pharmaceutical industry. In other words, if you use an icon, think more about abstract images such as Nike, Sprint, or Mercedes (These three examples are for illustrative purposes... please don't give us icons that are tweaked versions of the three companies listed about).
Example #6. Very nice colors. We are definitely looking for more comps that stylize the letters 'SRC'. The biggest concern about example #6 is that it is difficult to read the letters 'R' and 'C'.
Clarification on what we mean by 'Stylized letters'. We are looking for the letters 'SRC' in a nice font/design. Perhaps the letters overlap, flow together, or leverage a design element. While the comps that are closest to this right now are #6 , #15 , and #16 , all of these are a little too abstract for our taste.
Example #4 and #5. The colors are not ideal. If you choose to use the green palette, dark hunter green or sage green are more conservative shades that we would be interested in.
We also liked the shades of blue and gray in #6, #2, and #3.
Clarification on emphasis of words. If you are using the words 'Strategic Regulatory Consulting' in the logo...
It is fine to keep a consistent emphasis on all three words. If you want to emphasis some words more than others, the words 'Strategic' and 'Regulatory' should have a greater emphasis than the word 'Consulting'.
The Design of #18 and #19 are getting closer to the style we are looking for. The shades are green are not quite there yet.
So far, we have seen good shades of blue and gray that we like in comps #16 and #17.
The best way we can describe the shades of green would be sophisticated, subtle and muted. So far, the greens we have seen are a little to bright and/or loud. The one example of a good green we see is the letter 'S' in #13. We are also open to darker greens.
In Example #56, we like the use of SRC with the three hexagons. We'd like to see something like this coupled with the company name on multiple lines like it is in example #55. We also like the muted colors of blue. We might want to go a shade darker.
