Stralis WealthLogo Design Contest

Investment migration Australia

Stralis comes from the word Australis., which is the Latin name for Australia.

We are in the business of investment migration into Australia - target market are Ultra high networth families to invest 2.5mi or 5mil AUD in Australia.

Profile of target market:
- Individuals and families with a networth of more than 10mil AUD
- Age 30 to 60
- Business owner
- Interest: gambling, travel, good food, lifestyle, security for family
- From: Malaysia, Taiwan, Hong Kong, China, South Africa - countries with high “push factor”. Eg Malaysia racial discrimination, high corruption
- Family is important to them.
- Values community & reputation

The feel of the logo & branding is - professional, secure, we can solve complex problems.

The colour schemes we are thinking of are - gold, royal blue and black. This is just our thinking, we are open to other colours that give the feeling of security, capability and luxury.

Some logos & branding we like:
https://thesanfunds.com/ - everything. Feel, logo, colour
https://www.behance.net/gallery/126605821/Lucas-Branding?tracking_source=search_projects%7Cluxury%20logo - this colour palette is a really good starting point. Love the logo.
https://www.behance.net/gallery/30015465/Verdes-Hotel-Identity?tracking_source=search_projects%7Cwealth
https://www.behance.net/gallery/115317465/Bleu-la-Soie-Brand-Identity?tracking_source=search_projects%7Cluxury%20logo - this colour scheme is great as well
https://www.irishbentley.com.au/ - logo, colour scheme
https://www.anu.edu.au/ - like the feel, pictures & vibe. To me, is suitable for uni.
https://www.8-international.com/ - look and feel. Hate fonts of the main page though.
https://www.morganstanley.com.au/ - feel, pictures

Some logos & branding we don’t like
https://fitz.com.au/
https://www.visis.com.au/
https://oreanafinancial.com/private-wealth/
https://www.shlegal.com/
https://vitaecapital.com.au/
https://ords.com.au/
https://www.littlecfo.com/
https://www.invest.vic.gov.au/ - don’t like colour scheme. Content and video on main page is great.
https://grantwealth.com.au/
https://www.vistra.com/
https://www.asiacititrust.com/
https://www.kingstonhumancapital.com.au/

Colours that give the feeling of security, capability and luxury.
We really like blue #032949 and gold #BB9776

Monogram of SW is an idea - inserting professionalism and elegance.