Our Target Audience:
Professional or semi-professional women aged 30 to 65 who want more from their life, even though they might struggle with what 'more' would look, sound and feel like. They may have aspirational goals that they haven't shared because, to others, they look as if they already have a lot. They are (usually) employed but don't feel fulfilled by what they do. They want a way to create a new future – rather than recreating the past or the present.
They've experienced synchronicities in the past but don't know how they happened, why they happened, or how to make them happen again. They've glimpsed the possibilities for their life but don't know how to sustain them.
They really want to make a difference but are struggling to figure out how. They're searching and they're drawn to unconventional topics such as aspects of spirituality, consciousness and stuff like metaphysics, creative visualisation and quantum physics.
They are kind and compassionate towards other people and would like to be more kind and compassionate towards themselves.
I help them create and live a life they love.
It needs to fit on a white background and I envisage mainly grey with pink, purple and possibly yellow 'highlights', but I'm fairly open and don't want to constrain any design ideas.