Stepco Insurance Agency, Inc.Logo Design Contest

Logo Design Contest
Contests / Stepco Insurance Agency, Inc.

Stepco Insurance Agency, Inc. has selected their winning logo design.

For $325 they received 185 designs from 22 different designers from around the world.
1st
#184

Withdrawn

4th
#183

Withdrawn

5th
#182

Withdrawn

8th
#167

Withdrawn

New
#166

Withdrawn

New
#32

Withdrawn

New
#168

Withdrawn

New
#160

Withdrawn

New
#164

Withdrawn

New
#165

Withdrawn

New
#31

Withdrawn

New
#40

Withdrawn

New
#34

Withdrawn

New
#41

Withdrawn

New
#86

Withdrawn

New
#159

Withdrawn

New
#36

Withdrawn

New
#35

Withdrawn

New
#33

Withdrawn

New
#26

Withdrawn

New
#85

Withdrawn

New
#28

Withdrawn

New
#84

Withdrawn

New
#27

Withdrawn

Prefers others.
#185

Withdrawn

Prefers others.
#169

Withdrawn

Prefers others.
#161

Withdrawn

Prefers others.
#60

Withdrawn

Prefers others.
#59

Withdrawn

Prefers others.
#44

Withdrawn

Prefers others.
#43

Withdrawn

Prefers others.
#42

Withdrawn

Prefers others.
#30

Withdrawn

Prefers others.
#29

Discussion

 
Client
Now Max is cookin' with gas!

I like the image/stamp and am interested to see some different colors used. The concept is very good on #26, 27 & 28. I also would be interested in seeing those with a line under "insurance agency" separating it from the slogan. Also, if you are going to spell it out, the "Inc." at the end is important.

I also like #31 but don't know why....sorry, but I can't put my finger on it yet. However, 26, 27 & 28 are still your best.

#30 looks familiar...like it has already been done. #29 might be tough to recreate in stich work.

Just a thought, what if you use the Agency's initials....SIA? I wonder what you might come up with using that? The initials in the shield, perhaps? I wonder how creative you could be with that?!

Nice work Max...looking forward to more of yours!
12 years ago
 
Client
Thank you Max! You are reallly listening to what the feedback and going with it.

You are really making me think now and I like what you are doing with the concepts.

A few things...
The year established was 1962 (I don't think I included that before)
I am concerned about the shadowing on the shield. Perhaps these images without the "reflection" at the top of the shield to see how it would look without it?
On Entry #35, the image/stamp seems a bit large for the fonts
Can you also try it without the slogan? I am curious how it changes the look
How about some other colors...? I would stay away from light blue
12 years ago
 
Logo Designer
I took freedom and included 'since 1965' to make the shield more complete.
Thank you for the feedback, it helps a lot.

Regards,
Max K.
12 years ago
 
Logo Designer
#59
another strong concept
12 years ago
 
Logo Designer
#60
Shield + Steps = STEPCO
12 years ago
 
Client
Nice Max!

While I get the ideas in #59 and #60, they don't work for me. I think the blue and red might be why. I like the concept, but I think the "hint" at the steps vs stepco is lost with the idea of buildings. At least that was my first thought. I showed it to my right hand and he felt the same on the colors and the building appearance. We concluded that in looking at #42-3-4, the red and blue just don't work as well together
The #60 might be better in a different color. Maybe a dark gray and not black with red?

Requests:
While I like the look of #35 & #36, I think #40 would be more funcional and the proportions are nice. Can I see one like #40, but formatted like #36? Also, with and without the slogan.

How about any other color combinations like gray and ? Do any others you can think of work with this?

Have you considered just a stamp type logo? if so, I am curious what you would come up with. if not, now worries...just wondering since the use of the initials was attractive.
12 years ago
 
Client
Thanks! That gives me a great persepective.

I think that the shade is almost there. But the more I look at them, the easier they are to identify as to the one's I prefer more and which don't really work for my taste.

Nice job!
12 years ago
 
Client
Max, could you do #32, 33 & 34 with the slogan: SINCE 1962 instead of insuring your world? You might also try offsetting it to the right or centering it with lines on both sides. Take a look at the fonts and layout found in Entry #63. You might also try playing with the color combinations of the lettering, too.

Just trying to see if any other options present better.

Thanks!
12 years ago
 
Client
I kind of like that Max.
But I am seeing a lot of red. Looking at a few others, I wonder how it would look with the colors changed.

STEPCO = BLACK
INSURANCE AGENCY, INC. = RED
LINE AND SINCE 1962 = GRAY

I also wonder if the font could be done a little less bold. Take a look at entry #63 for what I mean.

Let's see if that would look better.
12 years ago
 
Client
or perhaps LINE AND SINCE 1962 = BLACK
12 years ago
 
Client
I don't know...you might have got it right the first time.

I will step away from it for a bit and then look at it a few times more.
12 years ago
 
Client
My eyes are crap and I can't blow these up big enough. Any way to sent a bigger image or image that can be enlarged to me? If so Stepcoins@aol.com.
12 years ago
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