STEM Laboratory, Inc.Logo Design Contest

Logo Design Contest
Contests / STEM Laboratory, Inc.

STEM Laboratory, Inc. has selected their winning logo design.

For $325 they received 34 designs from 9 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We make measurements of environmental impacts of artificial lights at night.
Industry
Non-Profit
Color Preferences
Colors to use include black, white, blue, yellow, orange, red
Our Ideas & Additional Information
We are looking for an uncluttered logo/mission patch for an airborne based survey of artificial lights at night in the state of Arizona. This logo will be used in Power Point presentations, on technical report cover pages, and as a mission patch for project personnel.

The technical project involves using both up and down-looking sensors on a Cessna 182 aircraft to make nighttime measurements of ground and sky brightness. One goal is to measure the increases with time in sky brightness (diminished visibility of stars), and to simultaneously characterize specific light sources on the ground.

Our initial thought is that the logo format should be circular, but we are open to innovative variations.

We like the idea of including a representation of the aircraft, perhaps superposed on a background of ground below (illuminated by city lights) and the sky above, perhaps with visible stars. The sensors are effectively invisible on the aircraft and no attempt should be made to include them in the graphics. The project acronym is LAN MAP, for Light at Night Map. The sponsoring organization is STEM Laboratory. One design idea would include these identifiers in an annulus around the border of the logo.

This is an Arizona specific project. The Arizona state flag has a colorful, stylized sunburst that might be effectively modified and incorporated in our logo to indicate the Arizona connection.
Themes
Simple
Modern

Entries

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Ranking
Entry Number
1st

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10th
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Discussion

 
Client
Good artistic ideas and execution. #5, #4 are close to our original concept. The stylized wings of #4 are interesting and workable for our needs, The protruding wings of #5 are attractive for a print or sticker emblem, but may be problematical for a pilot's mission patch, which is one use of this emblem. Could we try making the aircraft smaller and have it fit within the circle? Please don't discard this one though. We like the red and yellow rays of the Arizona flag, it would be interesting to see that in #4. In the Arizona flag the red and yellow rays are adjacent without the intervening white, though the white may be more artistically appealing in the final analysis....interesting to see both. The LAN MAP reference in #5 and #4 is a MUST for us....it needs to be incorporated into any winning design. #9 is a clever approach. To be workable for us it needs to incorporate the LAN MAP acronym, and should have an enclosing border. #7 is an interesting start; again it needs LAN MAP worked into it. The airplane silhouette is an appealing element, but would be better for us if larger and recognizably a Cessna high wing aircraft (there should be lots of clip art of such a silhouette). The varying thickness of the border is fine, but perhaps should encompass the entire border. Remember, one of the applications is production as a cloth flight jacket emblem, so the border must be practical for that application. We also like the identification of the state of Arizona as a location for this project. The use of elements of the state flag, or an outline of the state boundary is effective.
Thank you all for your efforts. These are quite professional and we are hopeful of converging on a perfect emblem for our project!
10 years ago
 
Logo Designer
please send individual feedback on entries... it helps the designers as they will get emails with what modifications you request.
10 years ago
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