STECCALogo Design Contest

Logo Design Contest
Contests / STECCA

STECCA has selected their winning logo design.

For $275 they received 592 designs from 74 different designers from around the world.

Logo Design Brief

Client
Italy
Slogan
Motors (it's more a payoff than a slogan, but this is what could be written under the logo)
What We Do
Stecca Motor makes electric cars for the rest of us. It's not a luxury brand, nor it makes luxury cars. Stecca cars are affordable and multi-functional.
Industry
Automotive
Color Preferences
red
maybe dark red
Our Ideas & Additional Information
We can consider having the letter "S" in the logo but it doesn't have to recall Suzuki nor Seat nor Sterling.
The logo can be a symbol that doesn't recall the brand name, we like for example the "Polestar logo" www.polestar.com.
The symbol can be used beside the logo or above the logo or independently from the "name", for example the symbol could be by itself on the front of the car.
The logo could be simply the name "STECCA", probably in upper cases, like IVECO.
Logo can be in colors, but must work in single color version.
Themes
Feminine
Simple
Necessity
Modern
Raw
Adventure
Style Inspiration

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Discussion

 
Client
Hi everybody, thnx for the numerous entries.
After reviewing all the proposal, I'd like to see proposals for this version of the logo:
- all upper cases
- "simplified" lettering, for example the letter E with only the three horizontal bars and no vertical bar, the letter A without the horizontal bar (like a letter V upside down)
- the distinctive sign should be in the letter T, where I'm thinking of a letter T with only the horizontal bar, while the vertical bar to be represented by the sign of a strike, or a lightning, i.e. the symbol of electricity
- in this way the logo could be in a single color (let's say black or something dark), with only the lightning being in "dark red"
- this "lightning" can later become the badge in front of every car, to identify the brand
- and finally .. the lettering "MOTORS" below the logo, probably in smaller size

Thank you!
1 year ago
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