Star Fleet Yachts Logo Design Contest

Star Fleet Yachts has selected their winning logo design.

For $350 they received 159 designs from 25 different designers from around the world.
Contest
Logo Design Brief
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tomlober
United States

Slogan

It's Happening Here

What We Do

Star Fleet offers cruises on Clear Lake and Galveston Bay (Houston, Texas) for corporate events, weddings and celebrations.

Industry

Travel & Hospitality

Top Three Things to Communicate

#1 - simple, elegent
#2 - modern
#3 - nautical

Our Target Audience:

Our buyers are 90% female ages 25-55 years old who are planning a corporate event, wedding, celebration or special night out. Let's face it guys...women are in charge of planning social events! They are located in the Houston, Texas area come from all walks of life although most are middle to upper middle income. They are looking for something different to do for their wedding or party and are tired of the same old places around Houston.

Color Preferences

nautical blue and gold
possibly red

Our Ideas and Additional Information:

We have an existing logo that has served us well for 16 years. You may see it at www.starfleetyachts.com The problem with the old logo is that it needs updating and we would like to include a sketch or the lines of a modern entertainment yacht like our STAR GAZER yacht (see website) in the logo so that at a glance, people will know what we do. We do not want the exact lines of one of our yachts but a modern, stylized version that represents a sleek modern yacht. This is important as some internet directories only allow your logo, not a photo. For example in a bridal directory, the bride should see that we offer cruises on a modern yacht.
May 29th update – The following is just some thoughts about the logo design based on the few samples that I've seen so far and do not represent contest requirements.
1. I love the most recent stylized sketch of the yacht.
2. How about putting a "*" star above the word "STAR" and the yacht above the word "FLEET" that way the images are tied to those words
3. I like the yacht moving from left to right not right to left
4. The logo "look and feel" should be simple, elegant, modern nautical
Example:
It's Happening Here
(image of star) (image of yacht moving from left to right)
STAR FLEET

Themes

Modern
Elegant
Feminine
Colorful
Quiet
Luxury
Expensive
Refined
Exotic

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Clothing

Entries
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Discussion

Discussion

TahiaDesign
Argentina
Dear CH,
if this is your first time using this site could you please spare a minute to read this post:
http://logotournament.com/forum/general_discussion/914
it contains some important info that I'm sure you will find very helpful.
thanks!
13 years ago
de_signer74
United States
Best Wishes!
13 years ago
mare.ingenii
India
Dear CH could you please leave us some feedback so it just helps us - instead of just marking designs as " not intrested" - so we really know whats thats you are really wanting - thanks
13 years ago
tomlober
United States
Greetings Everyone, this is my first time using the site so thank you Tahia for sending me to the post to read how the rankings work. I have extended the design deadline by 2 days so I can do a better job of giving designers feedback. -Tom
13 years ago
tomlober
United States
The look and feel of the logo should be simple, elegant, modern, and nautical. The yacht image should be a stylized version depicting the excitement of a cruise. The "It's Happening Here" tag line should be easy to read. It seems that Cap/Small Cap for the "STAR FLEET" makes it easier to read. Thank you all for your help.
13 years ago