Spyke is a new energy supplement. Our target demographic is people who need an extra boost of energy to workout our party after a long day.
We had some creative ideas that may provide some direction, but please feel free to be creative. We will try to give steady feedback on what we like. First, the name Spyke is in reference to a power spike (a sudden burst of energy). We were thinking that a lightening bolt would be cool.
Second, Spyke is completely organic, so we would love to incorporate some green into the logo.
We are thinking about the slogan being “A force of nature”. You don’t need to incorporate that into the logo, I just though mentioning may help.
This is going to be marketed to younger people, so the logo should be a little edgy. We were thinking about making the logo almost look like an Ed Hardy tattoo or shirt.
Keep in mind that the logo is going on a bottle of supplements, as well as website and print collateral.
Industry
Medical
Top Three Things to Communicate
#1 - Increased Energy
#2 - Organic
#3 - Cool
Our Target Audience:
Men and women between 18 - 35, people who workout, people who party and go to clubs. More urban dwellers.
Color Preferences
Electric green (if there is such a thing)
Themes
Adventure
Masculine
Loud
Expensive
Modern
Exotic
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
I'm still looking for the right logo. I like the logotype of #17, but I also really like the design aspect to #36. But we're still looking. Haven't seen exactly what we're looking for yet.
Designer - In regards to #112 Can you make the green a little brighter, and see if you can add a little more edge to this? We really like this, but we would like to punch it up a little. Thanks.
