Spuds Mackenzie Logo Design Contest

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Spuds Mackenzie has selected their winning logo design.

For $275 they received 107 designs from 10 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Thomann923
United States

Slogan

Spuds Mackenzie is an iconic brand/mascot from the 1980’s

What We Do

We are relaunching this iconic brand as a healthy line of pet foods and treats for dogs. Spuds is no longer the party animal he was back in the day. He now needs to keep a healthy lifestyle. The original party animal has given up drinking for yoga ( attached a picture of a dog doing yoga for inspiration-downward dog perhaps?

Industry

Manufacturing & Wholesale

Color Preferences

These pet/dog products will be all natural and will need to appeal to dog owners that want to give their pet the best ingredients for health and wellness.

Our Ideas and Additional Information:

Spuds Mackenzie was a very famous and iconic dog that was previously associated with beer products. We cannnot use a logo or mascot that is a bull terrier or any dog that is substantially similar to the Budweiser version of theSPUDS MACKENZIE character; or a font or typeface that is substantially similar to the font or typeface used in the advertisements featuring the SPUDS MACKENZIE character. We need to reinvent Spuds and can use elements from the original character such as an eye patch. A design that gives a nod to the past but is new and different. I attached a logo for a foundation called Sholly (www.myscholly.com). This is a good example of the kind of logo that appeals to me.

Themes

Masculine
Simple
Necessity
Classic
Adventure

Style Inspiration

Entries
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Discussion

Discussion

Thomann923
United States
Here is a Spuds commercial from the 1980’s...http://youtu.be/FWAFOPntWYc
6 months ago
6BPencil
Canada
Hello and welcome to LT
6 months ago
Ivan F
Canada
Hi All,

I have confirmed with the client that there are no trademark issues related to this contest.
6 months ago
Thomann923
United States
My company, Dormitus Brands, is the registered owner of the Spuds Mackenzie trademark. It is important however to make sure the new logo/character/image is not a bull terrier or any dog that is substantially similar to the original Spuds MacKenzie character, or a font or typeface used in the old advertisements, or previous products or packaging.
6 months ago
Ivan F
Canada
Please read the brief carefully.
6 months ago