SproxiLogo Design Contest

Logo Design Contest
Contests / Sproxi

Sproxi has selected their winning logo design.

For $675 they received 460 designs from 67 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Making the Complicated Simple
What We Do
Sproxi is an online platform. Users connect their sales channels to Sproxi. Next the user can optimize their listings and send them to other online platforms like Google Shopping, Google Ads, etc.

There are two primary target audiences
-advertisers - business owners who are going to use Sproxi for the own company's use.
-Agencies - these are companies who will use Sproxi as a value-added service to their clients. The agency will have a Sproxi account and offer this service to their clients
Industry
Retail
Color Preferences
purple, blue, grey
Our Ideas & Additional Information
The concept of the word Sproxi was almost like the essential "cog in the wheel" or the moving sprocket or gear that keep things moving efficiently. Please note, I am not a big fan (unless it is really creative) of simply through an icon of a sprocket or cog next to the word "Sproxi."

If you notice on our homepage, sproxi.com, I have a short billboard video of a small girl who is wearing a light-bulb on her head. She is doing complicated math, but then the bulb lights up.

Sproxi is taking something, many users might find complicated, and really making it simple. Finally, so to speak.
Themes
Masculine
Necessity
Modern
Refined
Secure
Style Inspiration

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Discussion

 
Thanks everyone for the creativity--these are great. Couple of points:
1) I mentioned in the write up to reference the billboard video and the light bulb to illustrate we make the complicated, simple. With that said, I am not a big fan have having a light bulb or an image of the light bulb in the actual log.
2) I would like to see some creativity around the sprocket or cog, as well as concepts without.

Thank you very much,
J. W. Sproxi
3 years ago
 
Please note, there is grammatical error above--in the first number above "1)" I mean to say I am not a big fan of having a light bulb or an image of the light bulb in the actual logo.
3 years ago
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