SproxiLogo Design Contest

Making the Complicated Simple

Sproxi is an online platform. Users connect their sales channels to Sproxi. Next the user can optimize their listings and send them to other online platforms like Google Shopping, Google Ads, etc.

There are two primary target audiences
-advertisers - business owners who are going to use Sproxi for the own company's use.
-Agencies - these are companies who will use Sproxi as a value-added service to their clients. The agency will have a Sproxi account and offer this service to their clients

purple, blue, grey

The concept of the word Sproxi was almost like the essential "cog in the wheel" or the moving sprocket or gear that keep things moving efficiently. Please note, I am not a big fan (unless it is really creative) of simply through an icon of a sprocket or cog next to the word "Sproxi."

If you notice on our homepage, sproxi.com, I have a short billboard video of a small girl who is wearing a light-bulb on her head. She is doing complicated math, but then the bulb lights up.

Sproxi is taking something, many users might find complicated, and really making it simple. Finally, so to speak.