Sportxiom Logo Design Contest

Sportxiom has selected their winning logo design.

For $250 they received 377 designs from 31 different designers from around the world.
Contest
Logo Design Brief
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sportxiom
United States

What We Do

Sportxiom makes the process of following sport easier and more entertaining

Industry

Sport

Top Three Things to Communicate

#1 - consumer-centric
#2 - cutting edge
#3 - authority on sport

Our Target Audience:

global sports fans

Color Preferences

solid colours

Our Ideas and Additional Information:

1. Two dimensional
2. preferably no colour gradients, reflections, shine, shadows
3. Sport agnostic (no specific sport should be highlighted)
4. Ideally a wordmark with a distinct abstract element that can be used on its own (e.g. as a favicon (.ico)
5. The wordmark should be in one case (all capitals or all lower case)

UPDATE (7th May): Going by logos we like that are out there, the sportxiom logo might:

1) Have sportxiom in a modern/elegant font.
2) Use an abstract element (in multiple colours) that symbolises something we are trying to stand for like "the positive collective energy and passion of sports fans" or other aspects of fandom like "clapping hands" etc. That might be better than a simple "X".

Themes

Necessity
Modern
Refined
Simple
Sporty

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Entry Number

Contest Entries

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Discussion

Discussion

Akerman
Sweden
Hi,

in the brief it says "cutting edge". This can mean many things.

Please tell us if you prefer font references to
1. classical greek athletic style (font with serifs)
2. american college style (square font with angles)
3. technical style (thin sans-serif font with a lot of spacing in between.)
4. Other font preferences

Thanx
Akerman
13 years ago
sportxiom
United States
great design guys!

We would love to settle on a logo that has a great corporate look, but could also serve as a website logo.

It would be nice to see some designs that have the abstract mark before or after the logo and the entire wordmark a single font and colour
13 years ago
sportxiom
United States
-delete-
13 years ago
sportxiom
United States
As the logo will be consumer facing, feel free to be playful with the designs.
13 years ago
sportxiom
United States
The abstract mark needs to tell a story or communicate a concept, no?
13 years ago
sportxiom
United States
going by logos we like that are out there. the sportxiom logo might:

1) Have sportxiom in a modern/elegant font.
2) Use an abstract element (in multiple colours) that symbolises something we are trying to stand for like "the positive collective energy and passion of sports fans" or other aspects of fandom like "clapping hands" etc. That might be better than a simple "X".
13 years ago
Akerman
Sweden
Thanks for the feedback/ideas. This is very helpful in creating a design that will fulfil your requirements.

Regards
Akerman
13 years ago
msaling
United States
Please keep in mind that for some reason when a dark gray is used on logotournament that the color appears blurry. #20 #36 #51 #52 #53 #54
13 years ago
sportxiom
United States
We really like the blue colour on #53, #58, #51, #57
13 years ago
sportxiom
United States
Guys, try to take inspiration from #53. We like how it is a bit playful, but not overly busy. The colours are spot on. It's something that could work on a website, but also be a company logo. Also the squares could potentially be iconic and a template for any potential collateral.
13 years ago
sportxiom
United States
A bit ambitious but we would be thrilled with a logo where the abstract mark and the wordmark can both work together and also stand alone.
13 years ago
sportxiom
United States
(deleted)
13 years ago
sportxiom
United States
Try not to box-in or circle-in the art mark. Let it be "open"
13 years ago
sportxiom
United States
Thanks for all the great designs so far. We are extending the contest by another week so we can receive more of your wonderful ideas.
13 years ago
sportxiom
United States
(deleted)
13 years ago
sportxiom
United States
Really great stuff guys! Don't pay too much attention to the rankings - any of the top 4 could win it. We'll decide the winner in the coming hours (maybe days :)
13 years ago