Sportxiom makes the process of following sport easier and more entertaining
Industry
Sport
Top Three Things to Communicate
#1 - consumer-centric
#2 - cutting edge
#3 - authority on sport
Our Target Audience:
global sports fans
Color Preferences
solid colours
Our Ideas and Additional Information:
1. Two dimensional
2. preferably no colour gradients, reflections, shine, shadows
3. Sport agnostic (no specific sport should be highlighted)
4. Ideally a wordmark with a distinct abstract element that can be used on its own (e.g. as a favicon (.ico)
5. The wordmark should be in one case (all capitals or all lower case)
UPDATE (7th May): Going by logos we like that are out there, the sportxiom logo might:
1) Have sportxiom in a modern/elegant font.
2) Use an abstract element (in multiple colours) that symbolises something we are trying to stand for like "the positive collective energy and passion of sports fans" or other aspects of fandom like "clapping hands" etc. That might be better than a simple "X".
Themes
Necessity
Modern
Refined
Simple
Sporty
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Abstract Mark
Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
in the brief it says "cutting edge". This can mean many things.
Please tell us if you prefer font references to 1. classical greek athletic style (font with serifs) 2. american college style (square font with angles) 3. technical style (thin sans-serif font with a lot of spacing in between.) 4. Other font preferences
going by logos we like that are out there. the sportxiom logo might:
1) Have sportxiom in a modern/elegant font. 2) Use an abstract element (in multiple colours) that symbolises something we are trying to stand for like "the positive collective energy and passion of sports fans" or other aspects of fandom like "clapping hands" etc. That might be better than a simple "X".
Guys, try to take inspiration from #53. We like how it is a bit playful, but not overly busy. The colours are spot on. It's something that could work on a website, but also be a company logo. Also the squares could potentially be iconic and a template for any potential collateral.
Really great stuff guys! Don't pay too much attention to the rankings - any of the top 4 could win it. We'll decide the winner in the coming hours (maybe days :)
