an S cut in the shape of an I and replaced with an iconic figure that reaches to the crown . it's a oscar type of a logo combined with a vintage autograph font.
reaching for the flame. got the idea from the olympics which are held since ancient greeks. flame as you already know is eternal (immortal) and a symbol for glory and highest achievent possible to man.
please don't be offended if I said something that you already knew. just explaining my creative thought process. good day !