What We Do
We provide expert advice, interpretation, opinion, and training on matters related to groundwater resource management, and provide assessment of soil and water contamination from industrial activity.
Color Preferences
The services we provide are environmental. Similar companies focus on blue and green in their logos and branding -- for water and healthy/clean land, respectively, -- and I think it's overdone. However, I do think blue may be a good choice, given the common associations with that colour, and our involvement with water. But I'm open to use of other colours, with or without blue. You guys are the experts!
Our Ideas & Additional Information
I chose 'Spoke' for the business name not just because I love bicycles, but because of the symbolism in the word. Spokes are the strength and support between the drive of the wheel (the hub), and where the rubber hits the road. A fitting metaphor for our business, since we provide the support or strength (like a spoke) between the business drive of a client, and the reality of how that business with impact the environment (water or soil). I like the idea of a spoked wheel in the logo. However, I'm open to other ideas!