SpokeLogo Design Contest

Logo Design Contest
Contests / Spoke

Spoke has selected their winning logo design.

For $475 they received 494 designs from 68 different designers from around the world.

Logo Design Brief

Client
Canada
What We Do
We provide expert advice, interpretation, opinion, and training on matters related to groundwater resource management, and provide assessment of soil and water contamination from industrial activity.
Industry
Consulting
Color Preferences
The services we provide are environmental. Similar companies focus on blue and green in their logos and branding -- for water and healthy/clean land, respectively, -- and I think it's overdone. However, I do think blue may be a good choice, given the common associations with that colour, and our involvement with water. But I'm open to use of other colours, with or without blue. You guys are the experts!
Our Ideas & Additional Information
I chose 'Spoke' for the business name not just because I love bicycles, but because of the symbolism in the word. Spokes are the strength and support between the drive of the wheel (the hub), and where the rubber hits the road. A fitting metaphor for our business, since we provide the support or strength (like a spoke) between the business drive of a client, and the reality of how that business with impact the environment (water or soil). I like the idea of a spoked wheel in the logo. However, I'm open to other ideas!
Themes
Secure
Colorful
Necessity
Refined

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Discussion

 
Client
Some more input for entries: I'm preferring a graphic separate from the name. I don't want the graphic to look like a wheel -- too much like a bike shop. Something a little more abstract, or not a complete circle, but spokey, might be interesting? Graphic also doesn't need to be wheel-like. Looking for a clever graphic, and a hip, modern font.

Keep the great ideas coming!
7 years ago
 
Client
Thanks for your entries everyone! I really appreciate your interest in my contest and your time spent on the logos. Only a few can go on to the next stage, and only one will win -- but please know your creativity and ideas have all been appreciated!!
7 years ago
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