Specialty Food FoundationLogo Design Contest
Logo Design Contest
Contests / Specialty Food Foundation
Specialty Food Foundation has selected their winning logo design.
For $375 they received 105 designs
from 13 different designers from around the world.
Logo Design Brief
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Client
What We Do
Mission: The Specialty Food Foundation develops and supports tangible and lasting solutions to hunger and food recovery, amplifying the innovation and passion of the specialty food community.
Vision: A community of social entrepreneurs breaking the hunger cycle and enriching life.
Vision: A community of social entrepreneurs breaking the hunger cycle and enriching life.
Industry
Color Preferences
-New logo should resemble the other Specialty Food Association logo (see attached)—but ensure that it stands out enough to be distinctly different. This Foundation will be independent from the Association although it will be branded so as to be a recognizable entity of it.
SEE ATTACHED Brand book.
SEE ATTACHED Brand book.
Our Ideas & Additional Information
-Visually could convey: community, breaking hunger cycle, life enrichment, focus on U.S. (rather than global). No hearts.
-The logo needs to fit within Association’s branding and creative guidelines (see pages 20-26) . Colors used in SFA brand are red: PMS 1795; Deep Magenta: PMS 703; Plum: PMS 5123; Orange: PMS 1665; Brick: PMS 1805; Saffron: PMS 128. (see page 29 of attached guidelines). Adding an additional color to this palate to differentiate the Foundation from the Association should be explored.
For more information about the Specialty Food Association visit specialtyfood.com/about
-The logo needs to fit within Association’s branding and creative guidelines (see pages 20-26) . Colors used in SFA brand are red: PMS 1795; Deep Magenta: PMS 703; Plum: PMS 5123; Orange: PMS 1665; Brick: PMS 1805; Saffron: PMS 128. (see page 29 of attached guidelines). Adding an additional color to this palate to differentiate the Foundation from the Association should be explored.
For more information about the Specialty Food Association visit specialtyfood.com/about
Themes
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