Spearfish, Inc.Logo Design Contest

Logo Design Contest
Contests / Spearfish, Inc.

Spearfish, Inc. has selected their winning logo design.

For $350 they received 104 designs from 21 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
We link local businesses with local customers by using highly targeted online advertising and deal-delivery technologies, saving both customers and small businesses substantial amounts of money.
Industry
Service Industries
Color Preferences
We would like to see if blue/green or red/black could work, but we have no strong preference - please be creative!
Our Ideas & Additional Information
We want to convey the concept that small businesses can trust us with their limited advertising money through the precision and new technologies can provide - while not giving the cold, large and expensive feel of a traditional advertising agency.
Themes
Masculine
Simple
Necessity
Secure

Entries

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Ranking
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1st

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Discussion

 
I really like the font (and/or font family) and simplicity in #7,2, and 1. I also like the choices of colors and their combinations.

Conceptually, I like #4's concept of singling out the targeted customer with precision among the population. I also like #7's approach to the same concept, however the x's over the eyes bring the connotation that we "kill" customers as opposed to simply identifying them and delivering them to the local business.

I will be adding a suggestion for a slogan in the next day or two and will also be increasing the prize amount. Keep up the great work!
13 years ago
 
Great entries everyone! Things I like so far:
A movement toward picking one customer out of a group
Two-tone colors for "Spear" and "Fish"
A feeling of professionalism while still conveying a positive, on-the-same-team feel
I will be increasing the prize tomorrow - keep the submissions coming!
13 years ago
 
We really like the motion and efficiency inferred by the italics and "active" fish - keep up the great work!
FYI, we increased the prize amount a little bit.
13 years ago
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