Southwest Sound Logo Design Contest

Southwest Sound has selected their winning logo design.

For $275 they received 74 designs from 11 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
drcwreed
United States

Slogan

Sing, Share, Serve

What We Do

Southwest Sound is a men's chorus providing a capella entertainment in the barbershop harmony style to audiences in the Dallas-Fort Worth area.

Industry

Entertainment

Top Three Things to Communicate

#1 - Our name: Southwest Sound
#2 - Musical affiliation: Barbershop Harmony
#3 - Regional Affiliation: Fort Worth, TX

Our Target Audience:

While many of our current patrons are over 50, we seek to attract music lovers of all ages. Our patrons, as well as our members, come from all walks of life. We perform, both paid and pro bono, at retirement communities, civic functions, cultural events, and other venues. We also produce two or three ticketed events each year; a themed concert or show, dinner/dessert show typically featuring quartets from the area, and a Christmas show.

Color Preferences

We couldn't come up with "must have" colors. Ultimately it will depend on the design selected. Logo should be flexible enough to be used on both light and dark background.

Our Ideas and Additional Information:

In addition to our logo, we also are updating our attire. When we were known as the Texas Millionaires our formal attire was a black tuxedo with sequined vest. More recently we have kicked back the formal look a bit, opting for dark jeans with cowboy belt/buckle, black jacket and a bolo tie. We want to pay homage to the western heritage of our region without being labelled as "country". The City of Fort Worth is known as "where the west begins"; "crossroads of cowboys and culture".

Please see attachment for additional ideas.

Themes

Simple
Colorful
Luxury
Refined
Adventure

Style Inspiration

Applications

Mobile
Desktop
Print
Clothing

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Discussion

Discussion

drcwreed
United States
Whichever logo we choose, we'll prefer "Fort Worth TX" instead of "Sing - Share - Serve" in the fine print.
3 years ago