Our Target Audience:
While many of our current patrons are over 50, we seek to attract music lovers of all ages. Our patrons, as well as our members, come from all walks of life. We perform, both paid and pro bono, at retirement communities, civic functions, cultural events, and other venues. We also produce two or three ticketed events each year; a themed concert or show, dinner/dessert show typically featuring quartets from the area, and a Christmas show.
Our Ideas and Additional Information:
In addition to our logo, we also are updating our attire. When we were known as the Texas Millionaires our formal attire was a black tuxedo with sequined vest. More recently we have kicked back the formal look a bit, opting for dark jeans with cowboy belt/buckle, black jacket and a bolo tie. We want to pay homage to the western heritage of our region without being labelled as "country". The City of Fort Worth is known as "where the west begins"; "crossroads of cowboys and culture".
Please see attachment for additional ideas.