Our Ideas and Additional Information:
In addition to our logo, we also are updating our attire. When we were known as the Texas Millionaires our formal attire was a black tuxedo with sequined vest. More recently we have kicked back the formal look a bit, opting for dark jeans with cowboy belt/buckle, black jacket and a bolo tie. We want to pay homage to the western heritage of our region without being labelled as "country". The City of Fort Worth is known as "where the west begins"; "crossroads of cowboys and culture".
Please see attachment for additional ideas.