What We Do
Southern Grace Stays is a thoughtfully curated collection of short-term rental properties, offering guests a warm and inviting taste of Southern hospitality. Each property combines modern comforts with timeless charm, ensuring a memorable stay in picturesque locations like Savannah, Georgia, and beyond. With a focus on personalized touches, beautifully designed interiors, and convenient access to local attractions, Southern Grace Stays creates the perfect retreat for vacationers, families, and business travelers alike. Whether you're exploring historic districts, relaxing by the beach, or simply seeking a tranquil escape, Southern Grace Stays delivers an unparalleled experience that embodies the grace and beauty of the South.
Demographics
Age: 30-65
Income Level: Middle to upper-income brackets ($75K+ annual household income)
Location: Primarily U.S.-based travelers from urban or suburban areas. Frequent visitors may come from Atlanta, Charlotte, Charleston, or other Southeastern cities.
Travel Group: Couples, small families, or groups of friends (2-6 people).
Purpose of Travel: Leisure, romantic getaways, cultural tourism, and family vacations.
Psychographics
Preferences:
Enjoys unique, well-maintained properties with historic charm.
Prefers accommodations offering an elevated experience—beautifully designed interiors, thoughtful amenities, and excellent customer service.
Appreciates convenience and proximity to urban attractions, restaurants, and cultural landmarks.
Values:
Quality over budget-friendly options.
Experiences that feel exclusive and curated.
Transparent communication and quick responses to questions or issues.
Pain Points:
Frustration with poorly maintained properties or inattentive hosts.
Dislike of impersonal experiences or properties lacking charm.
Wanting to escape their everyday reality to experience something unique and rich with history.
Motivations for Booking:
Desires a seamless stay that balances historic charm with modern amenities.
Wants a hassle-free vacation where everything is well-organized and anticipated, from check-in to check-out.
Color Preferences
Mostly neutral. Our brand colors include black, off white, #c66963 dark rose, #e5c3ba light rose, #a9ad92 and #5c6955
Our Ideas & Additional Information
We want to represent the deep south and southern hospitality. We like the idea of using a monogram, but are not tied to that idea. We need to look luxurious.