What We Do
Southern Equity is an alternative investment firm. Think of family offices, a group of high net worth individuals investing in businesses to generate a return. People would place us in the Private Equity, Venture Capital, Fund of Funds. Think financial services.
Orange, Purple, Red, Yellow. The vision I have in mind for the logo is clean and simple, interesting type font, but perhaps making it more current with a bold color. The color use might also not be in the logo but rather in the background and/or supporting elements on a website, etc. Financial services, investment management is such an old industry, it is often just boring, the idea of color in this project is to take an old sounding name "Southern Equity" and designing it with a current feel and modern approach.