Southern EquityLogo Design Contest

Logo Design Contest
Contests / Southern Equity

Southern Equity has selected their winning logo design.

For $875 they received 796 designs from 125 different designers from around the world.

Logo Design Brief

United States
What We Do
Southern Equity is an alternative investment firm. Think of family offices, a group of high net worth individuals investing in businesses to generate a return. People would place us in the Private Equity, Venture Capital, Fund of Funds. Think financial services.
Color Preferences
Orange, Purple, Red, Yellow. The vision I have in mind for the logo is clean and simple, interesting type font, but perhaps making it more current with a bold color. The color use might also not be in the logo but rather in the background and/or supporting elements on a website, etc. Financial services, investment management is such an old industry, it is often just boring, the idea of color in this project is to take an old sounding name "Southern Equity" and designing it with a current feel and modern approach.
Our Ideas & Additional Information
Make it fucking awesome.
Style Inspiration
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Client (this is the current logo and website). I want to move away from old and boring, your grand fathers investment firm and I want to move to something much more innovative, current, modern.
3 years ago
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