Just wanted to give you a heads up, that this was the logo the development held as 1st place since we all saw it. But based on the number of people involved in our business, and the voting process that had to take place, the vote ended up being for a different logo. But I'm sending you this message, because I know, that this design is not only ORIGINAL it deserves every bit of credit I can give it - for all aspects. Thank you for offering so many revisions, and for having the design mind above the rest.
Just seeing what it looked like with a bit more emphasis on the sunset. The rays work well with the blue sky, but thought this was worth a look as well.
I think what I love about this is it doesn't need a literal object. No houses or other icons that saturate your industry.
Instead it creates an emotion, which is what good branding should always do. It tells prospective customers that this is a place for family. A place to escape. A place of peace. They already know there are houses there. There are houses everywhere.
This spot is different and the logo needs to communicate that.
Use your design skill, and lets see how the tree swing would look widened out to the width of the "South Country" text. I'm not saying it'll look good, but worth a shot to see if we can make it OBVIOUS to the public that its a tree with a tree swing, and picket fence. Brand recognition will be a key part for us down the road, so the logo has to be bang on, and youre on the right track.
We very much like this logo, definitely on the right track, however upon first glimpse we had trouble determining what it was until we read your description. Blown up, looks great. But at the postage stamp size it'll be, might be hard for others to determine this also. But I must say, very intuitive, very good.
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My email is paul@liquidplanetbrand.com
or paulhtilly@gmail.com
Thanks.
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Instead it creates an emotion, which is what good branding should always do. It tells prospective customers that this is a place for family. A place to escape. A place of peace. They already know there are houses there. There are houses everywhere.
This spot is different and the logo needs to communicate that.
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I really like the imagery and message that this creates.
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Blessings,
Paul
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A tree swing and white picket fence give a sense of home in the country.
I welcome your feedback.
- Paul