Soul CucinaLogo Design Contest

Logo Design Contest
Contests / Soul Cucina

Soul Cucina has selected their winning logo design.

For $275 they received 112 designs from 10 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Pizza, BBQ & Catering Co.
What We Do
metro / suburban, casual comfort restaurant offering the best of pizza, bbq, dine-in / take-out & convenient catering of italian american and southern / soul comfort foods
Industry
Restaurant
Color Preferences
not sure, but, the colors red, orange/yellow and green anchored with darker subtext could be a player. I am really open to see what comes back through competition, but, I am not married to anything with too many colors because of planned branding and establishing creative use in other visual mediums (i.e. embroidery, web, print, web etc.)
Our Ideas & Additional Information
Basically I want to see the name "soul" and I would like to see the final logo underscored or associated witha music stanza that has a couple scattered musical notes and the words "pizza, bbq & catering" as part of the music stanza. Perhaps an artist's graphic / caricature / flag can be part of the final design minus the stanza (but your entries will direct my likes, dislikes and ultimatrely the final logo). Too much can be lost in intricacies so if the stanza or flag does not work it is no great loss. There can be a whimsy to the logo, but, it must be easily read from a distance and not lost in something as small as an embroidered piece or letterhead. We will have corporate, municipal and federal clients, so I do want a logo that is recognizable, but, not too ostentatious to be boardroom friendly or easily work for a baby shower clientbaby shower to meet our private party and and event clients perception.
Themes
Necessity
Classic
Secure

Entries

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Discussion

 
Client
we are in a time crunch and looking for your best efforts...thank you in advance for participating and you are encouraged to communicate so we can give you as much helpful feedback is necessary to get the best design

Thanks...chefsoul1
12 years ago
 
Client
Keep the word "soul" prominent, but, we are looking to see a few different looks...so do not be afraid to go outside of the descriptions we have shared.

A family friendly, neighborhood pizza & bbq joint offering the best of thin crust pizza and select Italian American fare, paired with award winning barbecue and Contemporary Southern Soul Food and signature side dishes. Casual Comfort Foods and convenient catering are a big part of what we offer in this, casual concept that happens to be set in a metro philadelphia setting near commerce and college campuses. The ultimate fusion of chef inspired ethnic american favorites all wrapped in one.
12 years ago
 
Client
Nice start! I like the colors too, but, I am really remaining open to see several different thoughts and creative takes based on what is in the contest brief. Good luck my friends!
12 years ago
 
Client
Wow...short contest, but, it's like a game of Texas Hold 'Em!!!
12 years ago
 
Client
Stickie...can you post a version of #3 with the color elements and shading of #2. I am also a fan of the separation between the text and the icon. The ability to have an icon that can be used without the text is a nice touch that may play well in the future of whatever design we choose.

Thank You...chefsoul1
12 years ago
 
Client
We are also very interested in seeing some of the entries that utilize the tagline or (what we do) "Pizza, BBQ & Catering Co." as part of the design. Our name or icon remains prominent, but, pizza, bbq & catering defines what we do, so we would like to see some designs including this as well.

Good Luck
chefsoul1
12 years ago
 
Client
I am a principle at zachary's bbq southern comfort & catering...take a peek at www.chefkeithtaylor.com and it may give you a little feel for some of what I do, but, soul cucina is a culmination of my past work and new concepts that I am developing with a new business venture combining the elements in the contest brief...I hope this is helpful

chefsoul1
12 years ago
 
Client
"Pizza, BBQ & Catering Co." are importang key words that encompass what this company does and can be incorporated in the logo! Let's put the focus there incorporated with the name, "Soul Cucina". Great work so far and I am excited to see every entry posted so far.

chefsoul1
12 years ago
 
Client
What can it look like when the font in the Soul Cucina and the "S" and the "C" in the icon are similar or the same...thanks team...getting some good stuff here!!!

chefsoul1
12 years ago
 
Client
Remember the "soul" in Soul Cucina is represented by the fact that we are the ultimate fusion of regional Ny/NJ/PA simplistic Italian American comfort foods (thin crust pizza, cavatelli and broccoli, eggplant rollentini, stromboli, artichoke fritters, pasta with filetto di pomodoro and aglio e olio, broccoli rabe, grinders, etc.) PAIRED WITH authentic American soul food (bbq ribs, brisket, pulled pork and chicken ALL SMOKED IN HOUSE with hickory and my select blend of woods, four cheese baked mac 'n cheese, pulled pork, cornbread, low country jambalaya, collard greens, louisiana gumbo, peach cobbler, etc.) and the ability to get it for one, two or two thousand!!! They are comfort foods and hospitality representative of the American south and a universal love of pizza and common Italian American fare that we are about to introduce in a fun and friendly fashion.
12 years ago
 
Client
Please take a look at your entries and remember that if "pizza, bbq & catering co." is part of your entry that we like the use of the "&" and "co." is a part of the text
12 years ago
 
Client
Take a fresh look at the contest brief and comments...we love everything that has been submitted and we're looking to see what new will come in the next couple days. Different looks, colors, use of taglines and icons. Have fun my friends!

chefsoul1
12 years ago
 
Client
I can smell the hot designs cookin'!!!

chefsoul1
12 years ago
 
Client
please do not remove your old designs if possible...we will be conducting meeting for the next few days with partners who have not taken a hard look at all the design elements

Thanks

chefsoul1
12 years ago
 
Client
Tagline, BUT, very important!!! "Pizza, BBQ & Catering Co." the "&" and the "Co." are things we want to see how they show in the logo and branding...give it some love and let's get this contest moving in the last laps of the race!

chefsoul1
12 years ago
 
Client
We're playing with all the marbles here my friends and I expect all your marbles too!!! Give me your "be all, end all" efforts! LOOK AT ALL THE INFO AND CONTEST BRIEFS!!! We have to pick a winner and that winner will not be disappointed with the follow up or follow up design loyalty we have planned now that all financing has been solidified. BRING IT ON!!!
12 years ago
 
Client
small location with mass appeal...duplicated in almost every setting in every town or city that already has the norm...PIZZA, CHINESE and FAST FOOD. WE ARE INTRODUCING A NEW OPTION AND IT FITS...SHOW ME WHAT THE DESIGN COMMUNITY IS WORKING WITH!!! DINE IN, TAKE OUT AND CATERING. CAN YOU FEEL ME? OKAY...THEN PUT IT ON PAPER NOW! Families, singles, lunch breaks, college students, corporate, Dine-in, take out and catering. Regular everyday people tired of the same old thing looking for good food, and good value. Professionals and casuals, after work, before studying, or after the big game or the little league game. Comfort seeking, quality driven people who want consistent value without the fuss and pretense associated with the norm...branded casual theme chains claiming to be "a neighborhood place". We're trying to be competitive and a better local option offering home made comfort foods done right...that everyone craves! A home away from home with pizza, bbq and catering of homemade specialties and great everyday cuisine in an accessible, affordable, convenient location
12 years ago
 
Client
What a difference a day makes...the logos are starting to look as good as the food! Great work my friends. Keep it coming and we are really liking the creative competion as we are nearing the final round of new entries in this contest!
thanx,
chefsoul1
12 years ago
 
Client
Very tough decisions to make here!!!
12 years ago
 
Client
Please post your "ranked" entries in grayscale or black & white for review.

Thank You
chefsoul1
12 years ago
 
Client
Thank You to all of you and EVERY entry was well thought, well recieved and well liked! Unfortunately we have to choose one and we wish the top five designers the best of luck in the judging phase. Please be prepared to respond to changes and design requests during this process.

Thank You and Good Luck!
chefsoul1
12 years ago
 
Client
I gotta sleep some time...we'll wrap this up Monday and i love EVERY entry!!!
chefsoul1
12 years ago
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