Sou'westerly Logo Design Contest

Sou'westerly has selected their winning logo design.

For $275 they received 109 designs from 12 different designers from around the world.
Contest
Logo Design Brief Edit  Hide
Souwesterly
United Kingdom

What We Do

Sou’westerly is a new company re-inventing the iconic Sou’wester hat (and in the future have plans to develop other wet weather/ beach clothing). Sou’westers can be traced back to the late 1700s and were worn by fishermen in foul weather and were named after the prevailing Southwesterly winds that typically carried rain. The short upturned front brim acts like a gutter and carries the rain away from the face while the long back brim prevents the wind and rain from going down the sailor’s back.

We take the original style and combine it with new high tech waxed cotton or canvas and our signature is the vibrant, colourful cotton on the underside of the brim.

These hats are for festivals, dog walking, holidays, the school run or indeed anything that needs a wet weather hands-free option. There is a Sou’wester to suit every occasion - whatever the weather.

Our Sou’westers are manufactured in the UK and we are keen to promote and support the UK textile and manufacturing industries. We want to encourage quality not quantity - our Sou’westers are designed with a purpose and are beautifully made to be worn and loved for years to come.

Industry

Retail

Color Preferences

Orange, Blue, Black

Our Ideas and Additional Information:

We are keen to have a picture that we can embroider onto clothing as well as the name - ie the logo can be used in it’s entirety or just the picture/icon. Simplicity is important

Our design inspiration/moodboard:-
Heritage
Wind, Rain, Sun
Cornwall
Fisherman
The Great wave by Hokusai
Portuguese sardine tins ? Vintage/heritage


“Whatever the Weather"
“there’s no such thing as bad weather only unsuitable clothing”
“Come rain or shine”
“As right as rain”

Themes

Simple
Colorful
Classic
Refined
Adventure

Style Inspiration

Entries
Order by Ranking Entry Number

Contest Entries

Order by Ranking Entry Number
1st  
2nd  
3rd  
4th  
5th  
6th  

Withdrawn

7th  

Withdrawn

8th  

Withdrawn

9th  

Withdrawn

10th  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  
New  

Withdrawn

New  

Withdrawn

New  
New  
New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  
New  
New  

Withdrawn

New  

Withdrawn

New  

Withdrawn

New  
1 2 3

Discussion

Discussion

Souwesterly
United Kingdom
Thanks so much for the proposals so far ! We are keen to have a logo that has the name as well as a picture so that we can embroider the picture/icon rather that the name. We are also keen to explore a vintage style which acknowledges the Sou’wester’s heritage. Perhaps like the Portuguese sardine tins.
1 month ago