SOSMaryLogo Design Contest

Logo Design Contest
Contests / SOSMary

SOSMary has selected their winning logo design.

For $675 they received 211 designs from 37 different designers from around the world.

Logo Design Brief

Client
United States
Slogan
Start a new relationship with your space.
What We Do
Bespoke lifestyle organization and design guiding clients through life's transitions.

Professional organization (life and physical) through intimate coaching and architectural grade designs.

Company motto/mantra:
"Navigate change. Conquer excess. Maximize storage. Customize closets. Love coming home!"

Working with SOS Mary is like therapy and allows clients to have dramatic results quickly. It's a transformative process that helps clients truly change their lives.

SOS Mary works with a team of professionals to completely fix and changes one's space, design, and life.

Descriptive words: action coach, "physical" therapy (not physical as in body)

Demographic
- Women over 42-65+
- Usually married
- Mostly American
- Low key and not overly affluent or flashy
- High income level ($100k for single or $200k+ couples)
- Wear flat comfortable shoes
- Have their own craft / specialty rooms
- Have mountain or cabin houses
- Great story tellers
- Apple device users
- Very intellectual
- Recipients of inheritance
- Grown kids
- Do large family holidays
- Client's parents were usually very famous/wealthy/or successful
Industry
Consulting
Color Preferences
Greys:
Pale
Charcoal

White BG

Accent color could be (together or separate):
- Greens
- Blues
- Purples

Additional color for POP in logo
Our Ideas & Additional Information
Less square and blocky more organic and clean.


THINGS WE WANT
- Integration of the Architectural theme (owner has a background in architecture and integrates it into her organizational designs for clients)
- Possible graphics: house, magic wand,
- Representation of the words: completion, success, design
- Feeling of logo: spa-like experience, transformative

DO NOT WANT TO SEE INCLUDED:
- The O in SOS Mary turned into a life preserver (overdone)
- Nothing cartoony
- No overly-feminine or child-like lettering
- No TECH company-like logos (very abstract, minimal, sterile) unless it is a unique take SOS Mary
Themes
Feminine
Colorful
Luxury
Classic
Adventure
Style Inspiration

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Discussion

 
Client
We do not want the tagline as a part of the logo. Thanks!
2 years ago
 
Client
Updated info to reflect that we do not want to pursue the 3D block effect.
2 years ago
 
Client
We are interested in seeing the purples changed to Magenta and the Green listed below as an alternative color.

Green #6cae06
Magenta #9a66cd

Please remove all instances of BLACK and change them to a more graphite gray color. Thanks
2 years ago
 
Client
We would like to use this font for Mary:

https://www.dafont.com/abuget.font?fpp=200&text=Mary++++MARY

We need to make the letters (ary) larger than the default size.
2 years ago
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