SOR (System of Realty)Logo Design Contest

System of Realty (SOR) is a professional real estate company.
Our logo should be built around the acronym SOR, with the full name System of Realty displayed beneath it.

The acronym SOR has a special meaning in Turkish: the word “sor” means “ask”. This reflects the idea “Ask the experts when it comes to real estate matters.” It conveys trust, guidance, and professionalism. Even though the word itself is Turkish, the underlying message is universal: clients can always “ask SOR” for reliable help with their real estate needs.

We focus on assisting individuals and businesses with buying and selling property. Therefore, the logo must inspire trust, security, and credibility at first glance.

Target audience:
People and companies looking to buy or sell real estate. Our brand identity should immediately make them feel they are in safe and professional hands.

Color guidance:
We have no strict color preferences. Designers are free to explore, but the palette should remain corporate and professional. Colors should communicate trust, stability, and sophistication.

We don't have strict color preferences. Designers are free to explore colors, but our color palette must remain formal and professional. Colors should convey confidence, stability, and sophistication.

The main element of the logo should be the acronym SOR, with the full name System of Realty displayed underneath.

The acronym SOR has a unique cultural meaning in Turkish: it means “ask”. Our vision is to use this as a creative branding tool. For example, in our social media posts or printed materials, we would like to replace the word “SOR” in phrases like:

“Do you want to find the best property investment opportunity? — Ask SOR”

“Want to know the value of your land in 3 years? — Ask SOR”

In these contexts, the SOR logo itself will stand in for the word “ask”, making the logo not only a visual identity but also an interactive part of our communication strategy.

We want the logo to be corporate, modern, and professional, designed in a way that conveys trust, security, and credibility. Colors are flexible, but they should remain within a corporate palette . The design should be versatile enough to look strong both online and offline (social media, print, signage, etc.).