Hi, many thanks for all your kind efforts.
I was travelling so could not come back to you guys, but from now on I will try to do that at least once everyday later in the day my time.
I have comments, in general and also for each alternative above (please do apologize my humble comments and criticisms): but I will refrain from ranking yet and leading you into a look, as I still am looking for different and more sophisticated things. But what I like I have commented down in CAPITAL letters so you could follow.
General comments:
- the logo should not include the "motto"
- dark blue, dark green (there is a very refned and attractive dark green, none here are that) and black I understand are better, gray does not give me what I have in mind, neither does purple. When I said puple, I was thinking the polo ralph Lauren purple label logo which I particulary like
- overall I want something very refined, bold and elegant, but not sissy or feminine
For each alternative:
#1 & #2: looks nice but does not bring waht I want to do my mind, would have been good for a sports goods shop
#3: too purple and the style is not what I want
#4 nice but looks more white goods or industrial, the placing of letters also needs work
#5 & #6 liked both but not for my line of work, #5 makes me think of construction materials and the other land rover
#7, #8 	 again all are nice but they all make my gut immediately say no. probably they remind me of other industries and activities (for me, among them 7 is by far the better one, the other two needs much more work than what 7 needs)
#10, #11, #12, #13, #14 & #15, I LIKE THE BOLD AND NOT BOLD LETTERING COMBINATION, ALSO THE ROUND SOMETHING NEXT TO THE LETTERS IDEA. But I did not understand the figure in the first two, and did not really feel warm towards and like that in the other 3.
#21, I think it is nice even though it needs more work, but again not immediately welcomed by my gut. I would not go further with this unless all of it is magically changed.
#19, #20, #22, #23 & #24: Dear JD Merlin, thanks for the efforts but I do not want the watch and strap look. it should not bring watches to my mind but more collecting, luxury, refinement, passion and such notions. I am also moving away from gray as I can not see an attractive use of it. The lettering also do not really grab me.
Again thanks to you all and sorry if I have been harsh at all in my comments.