Soho Bridal Logo Design Contest

Soho Bridal has selected their winning logo design.

For $300 they received 734 designs from 95 different designers from around the world.
Contest
Logo Design Brief
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kbradt
United States

What We Do

Sells upscale wedding gowns and accessories for sophisticated brides leveraging a branding franchise retail concept.

Industry

Retail

Top Three Things to Communicate

#1 - An upscale, timeless look, very classy, bordering on but not trendy
#2 - Contextual with the feel of NY via the Soho portion of brand
#3 - Clean look and feel, protraying a global sense for the brand

Our Target Audience:

Our target audience is female between the ages of 25-55, affluent with sophisticated tastes throughout their lives. They are adventurous, trendy, loyal confident and passionate individuals. Their incomes are $75k plus.

Color Preferences

NOT- red, blue, orange, purple

Our Ideas and Additional Information:

Similar to many very clean clothing designer logos like Channel, DKNY, but with a Soho feel.

Themes

Feminine
Luxury
Expensive
Playful
Modern
Elegant
Simple
Gray
Subtle
Quiet
Refined

Style

Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Emblem

A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Contest Entries

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Discussion

Discussion

WingLeader
United States
Would it be too much to ask to get some feed back.
"We as designers absolutely thrive on feedback, we live for it (well, maybe i'm speaking only for myself here). The more feedback and the more detailed it is, the better. No alteration is too small to ask for, after all its your logo and its our job to give you exactly what you want. Giving feedback either to all designers through the general comments board at the bottom of your contest page or individually by clicking submitted entries and posting there, is the best way to ensure you get the highest quality result. Also try not to be too brutal with the 'Not Interested' button, I would strongly recommend saving it for terrible designs or to help deal with clutter if your contest is getting a huge amount of entries. It can be very discouraging to upload a bunch of concepts only to have them all binned, especially if the CH doesn't even tell you why. A comment like "These aren't what we are looking for because of -------------------- but keep trying!" goes a long way. I myself have given up on contents due to CH's binning designs (mine and other peoples) without any feedback. "
13 years ago
kbradt
United States
Points well taken! :)

Thank you for your feedback!

K
13 years ago
kbradt
United States
What has happened to designs fro art graft??

Regards,

K
13 years ago
2B Pencil
Canada
Artgraft, art_graft, emre and winsome are all the same designer with multiple accounts
13 years ago
kbradt
United States
WHAT HAS HAPPENED TO BORDO'S DESIGNS????????????????????????????????????

I am sick of this game! I have paid money and I expect to have the opportunity to chose my logo....

This is the second time that best designs are removed. I need Bordo's designs back please. If I do not get them in next few hours I will make sure that this service gets appropriate rep on the web!!!!!!!!!!!!!!!!!!!!!!!!!!!

K
13 years ago
kbradt
United States
This is the most unprofessional, non-customer focused process that I have had my displeasure to be a part of. I will be calling this joke of a site tomorrow to get this resolved.
13 years ago
brandtub
Egypt
kbradt, on behalf of LT, i apologize for the inconvinience caused by a few designers here who miss used the logocourt system for their personal disputes, which resulted in your favourite entries being removed.

This can always be reversed by an Admin of the site.

For all designers, do not use this public comment area for anything that is not related to design itself period.

Kareem

LT Moderator
13 years ago
DEEP
Turkey
This post was used on a different competition to highlight some rules of the LT (previously posted by Dazzle - Moderator for LT)

" March 22nd, 2009, 11:48am
How are you doing ? hope you are doing great. As this contest is about to come to an end, and you will be chosing the best new logo for your company, i just wanted to have your attention to some important point that you might be aware of or might not. I hope i am not miss understood by pointing out this to you and that you understand.

When the contest ends and you have made your mind and desicion about the winner logo, the winner gets the 1st place, but the 2nd and 3rd place and going on forward, 4th, 5th, 6th , etc , each one or slot should be filled with a seperate designer and different concept you found second best, third best to follow etc.

This helps towards us designers ranking and also it is a way from you to show your appreciation to the hard effort and trails put from the beginning by one designer or appreciating a nice design concept put earlier by a designer that led to developing on right direction for others and you getting the best you could at the end.

It feels frasturating for other designers and pointless of giving all the top rankings for same winner designer, while those were just a small variations of the winning design and therefore the other places 2nd, 3rd, 4th, etc are not filled with different designs from a different designer.

So i hope you understood my point i was just trying to point out to you here and all the best of luck in chosing your winner logo, there are really good ones out there.

please take a moment to rank your contest in fair and just manner..it will go along way when you decide to start another....simply because more designers will participate if they know a contest will be judged fairly.

Best Regards
13 years ago