Our Target Audience:
''SoCo" stands for South College Station, the city in TX where we are located. Our facility is in a rapidly growing part of town where the majority of resident are young professionals and young families aged 20-40. Audience includes professors, students, young professionals in business and engineering and stay at home moms. Audience is involved with, or looking to start, fitness programs that are group based, goal focused, and involve high intensity exercise. They value group dynamics and the upscale atmosphere of the facility.
Black, Gray, white, and blue
Our Ideas and Additional Information:
Simple, bold fonts, and considering a stylized "A" for brand recognition to accompany the full name.