Social Performance Task ForceLogo Design Contest

Logo Design Contest
Contests / Social Performance Task Force

Social Performance Task Force has selected their winning logo design.

For $275 they received 31 designs from 5 different designers from around the world.
3rd
#6

Withdrawn

Prefers others.
#19

Withdrawn

Prefers others.
#7

Discussion

 
Regarding Entry #6, I thought you came up with a beautiful and appealing graphic. So I like your design aesthetic. However this particular graphic doesn't quite capture what I had in mind. The reason is we are interested in a picture that shows how the six different elements of social performance management (e.g., "Treat Clients Responsibly," "Balance Financial and Social Performance," etc.) all come together to enable an organization to achieve its social goals. The full list of the six areas of social performance management is in the Word document I uploaded when I started this contest. So the issue with the tree is that to me it looks like one thing - the trunk - sprouting into a lot of disparate elements at top. When actually we have a six-part foundation of social performance management, all leading to one single outcome: achieve social goals. Do you think you could submit another design that more closely represents have six main elements in the base, leading toward a single result? Also, our graphic should not have the words "Social Performance Task Force" in it since that is our company name, but we are not looking for a new company logo. We are hoping to have a logo that represents what social performance management is. Thank you!
12 years ago
 
Logo Designer

Hello,

Thank you for such a broad answer.
This time I tried to create logo according to your wishes.
So, I made 6 "people", which together compose a circle. I had a particular reason to choose circle: if you eliminate one of these "people", circle will not be turning round anymore, because all 6 parts are esential.
I hope you understand what I want to say.

Best wishes,
malukas
12 years ago
 
Logo Designer
Also I didn't clearly understand about the name of logo. You said that you don't want words "Social Performance Task Force", so I shouldn't write anything, should I? Should I upload icon only?
12 years ago
 
Hi! Thank you for the re-design. I am not sure the circle worked since we'd like the idea of the six elements of social performance management building to one result: achieving social goals.

I have another request...Since I'm liking your aesthetic so much and actually think my boss might like the "Parthenon" image I uploaded as part of the contest materials, I am wondering if you could do a graphic rendering of that image? By that I mean, please use your judgment on colors and line widths and fonts and other formatting decisions, but put into graphic form the sketched image I scanned and uploaded? It should have "social performance management" at the base, six columns, and then "achieving social goals" in the roof.
12 years ago
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