What We Do
We create hi-end products for use by serious athletes in cold weather.
Top Three Things to Communicate
#1 - Quality
#2 - High End
#3 - Competition level
Our Target Audience:
Elite young, high school, college and professional athletes. Our audience takes sports seriously. Whether they're young and participating in "travel" sports programs, or they're older college and professional athletes. The audience will definitely skew towards males between the ages of 12 and 30.
Obviously, we need to embrace the actual colors of a snow leopard (white, gray), but we would like to incorporate some additional color (like a black or blue), without losing the feel that the animal is operational in very cold environments.
Our Ideas and Additional Information:
Definitely want to incorporate the image of an actual snow leopard. The logo will be for high end, competitive sports products and apparel, so think of uses like Puma/Nike/others.