Snacks New Category Expansion (Nickname: Snacks Cat Ex)Logo Design Contest

Logo Design Contest
Contests / Snacks New Category Expansion (Nickname: Snacks Cat Ex)

Snacks New Category Expansion (Nickname: Snacks Cat Ex) has selected their winning logo design.

For $375 they received 137 designs from 15 different designers from around the world.

Logo Design Brief

Client
United States
What We Do
•Nourish lives through better for you snacking
•Create growth in new categories
Industry
Miscellaneous
Color Preferences
No color preference
Themes
Modern
Adventure

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Discussion

 
Client
Thanks for those who have submitted designs thus far! A couple overall pieces of feedback:
-We would like to see designs that feel simple, yet modern. Many of the submitted designs feel too traditional.
-We prefer logos that have some movement incorporated beyond the words "Snacks Cat Ex" that could help represent growth, disruption, etc.
-While we do not dislike orange and blue, all colors are within scope and it would be interesting to see both bold colors as well as softer, warmer colors.
11 years ago
 
Client
Here is some additional feedback from my full team:
- The design should visually incorporate "expansion", or reaching new frotntiers. This is our team's goal -- to expand into new snacking categories. Examples might include sun rays, building blocks, puzzle pieces, etc.
- We would prefer that the design is not contained in a circle, as that feels limiting
- It would be great if the design could also depict "better-for-you" in some way. Examples might include an abstract depiction of a healthy, but tasty snack
- The design does not have to include the words "Snacks Cat Ex". This is our nickname but it does not need to be part of the design.

Thank you!!
11 years ago
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