SMH MotorsportsLogo Design Contest

Logo Design Contest
Contests / SMH Motorsports

SMH Motorsports has selected their winning logo design.

For $375 they received 143 designs from 17 different designers from around the world.
1st
#141

Withdrawn

New
#143

Withdrawn

New
#142

Withdrawn

New
#140

Withdrawn

New
#139

Withdrawn

New
#75

Withdrawn

New
#71

Withdrawn

New
#70

Withdrawn

New
#69

Withdrawn

New
#68

Withdrawn

New
#67

Withdrawn

New
#65

Withdrawn

New
#47

Withdrawn

New
#38

Withdrawn

New
#31

Discussion

 
Client
Nice design. The lettering looks great and the simplicity of the car is great. I have decided to not use the BMW ///M logo but would like to incorporate the colors of the M logo. Also having a design that goes well on a white background would be preferable.
12 years ago
 
Logo Designer
Thank you, i'll revise it for you and see what you think.

Anthony-
12 years ago
 
Client
This is still my favorite design so far. I like the lines/shading around the letters and one idea could be to put these in the BMW M blue/purple/red colors. A small wing on the back of the car would also make it look like a GT race car.

On the black background the word motorsports does not show up very well so I think this will need to be a solid color.

Nice work.
12 years ago
 
Logo Designer
Thank you, i'll make that revision.

So the BMW M colors you want added to the #38 design with the white background? I'll also lighten the lettering on the black background design.

Thanks again!

Anthony-
12 years ago
 
Client
I was thinking of adding the BMW M colors to the lettering on design #47.
What I like about your design is that if I have the logo on a black background I can use the silver/grey letters that are highlighted with the BMW M colors and if I had the logo on a white background I would maybe use a darker grey for the letters and car outline with the same BMW colors surrounding the letters. I love the silver grey letters but on a white background they will not show up so well.

I'm not sure I like the SMH letters in the color of the BMW logo as much.
12 years ago
 
Logo Designer
Ok, i'll put together a couple of more ideas for you to look over and we'll go from there. I'm here to make sure you're happy with the outcome.
12 years ago
 
Logo Designer
Let me know what you think of this color-combo. I'm still working on a white background version...
12 years ago
 
Client
Really nice. Looking forward to seeing the white background version.
12 years ago
 
Logo Designer
Ok, here's an all white, chrome and silver version. I'll upload the white and color shortly.
12 years ago
 
Client
I like the versatility of this logo. The design looks good monochromatic as well as in color.

Can you do one with the letters in chrome/silver or grey but outlined in the BMW M colors?
12 years ago
 
Logo Designer
Thank you and yes, i'll do one with an outline. It didn't look all that great but i'll submit one for you to see.
12 years ago
 
Client
I appreciate all of the work. I will wait to see if any other interesting designs come along but so far I really like what you have done. Thanks!
12 years ago
 
Client
By the way #47 on the black background with the wing added to the car and the word 'motorsports' in the color of the SMH letters will look amazing.
12 years ago
 
Logo Designer
....coming up!
12 years ago
 
Logo Designer
I'll be away for the next couple of days but you can email me here if you need anything else.

Anthony-
12 years ago
 
Client
#75 looks really good. I would also like to see it with 'motorsports' written in the silver color. Adding the M logo as in #31 would be nice.

I am wondering what you can do to make the logo look better on a white background. I am not sure I like the SMH letters in color. I think using black lettering and black for the shape of the car might improve it on a white background. The word motorsports in blue/purple/red as you did in #75 would be good for the white background in combination with black for the shape of the car.

I plan on using the logo a lot on a white background so want to make sure it works as well as is does on the black background. I guess an option is to have a black background color scheme and a white background color scheme.

The overall the design is great.
Thanks
12 years ago
 
Logo Designer
You are welcome and thank you!

I'll get those revisions going for you and get it to where you want it.

Anthony-
12 years ago
 
Client
On #140 can you use the same word motorsports from #71.

I like #139 but am wondering if you can make the lettering sharper on the word 'motorsports' but using the same colors. Using the word motorsports from #71 but multicolor would work. Also doing the same in #75 with the black background.

I think we are almost there now.

Thanks
12 years ago
 
Client
I guess the only other interesting idea would be to put the color on the car instead of the letters.

Thanks for all of your work!
12 years ago
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