Our Target Audience:
Smarty Party Inventions is a new direct sales and distribution company. Our target audience consists of inventors, in-home sales consultants called SPI Agents, and consumers of all ages. This company will be selling new inventions or improved inventions via in-home sales. Target audience everyone.
Our Ideas and Additional Information:
One idea we had was to incorporate a company mascot "Marty" into the logo. We would want the Marty character to be cartoonish and wearing glasses and show that he is smart, geeky, and fun. The acronym SPI needs to be used somewhere in the logo and standout.