I really like how you've incorporated natural disaster imagery into the design. I also like the check mark on the letter 'A'. Finally, I also like the way you've allocated space and the weight you've placed on 'Smart' and 'Survival Kits'.
A few thoughts... 1) I'm wondering if the use of black as the main color in the design is right for this application. Black is usually associated with tragedy while what I'd like to convey is safety, trust and peace of mind. Could we try other color combinations (e.g. blue and red), different shades of the same color (e.g. titanium gray and gray), etc.? 2) Part of what will make our website unique is that we will make it easier for customers to get survival kits that are specifically designed for their needs. For example, a survival kit for somebody in Malibu, CA would include items to help them survive earthquakes, tsunamis, and wildfires; while a survival kit for somebody living in Miami, FL might include items to help them siurviva hurricanes and thunderstorms). As such, I wonder if it'd be possible for the natural disaster icon in the design to be either a combination of different natural disasters or a more generic symbol.
Hi there! Can I ask you to please submit a modified version of the #1 ranked design with straight corners, solid colors (not gradient), and no outline/border? I really like your design. I think you did a great job! Thank you so much!