SMART Roller Logo Design Contest

SMART Roller has selected their winning logo design.

For $300 they received 142 designs from 14 different designers from around the world.
Contest
Logo Design Brief
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roller
United States

Slogan

Systematic Massage And Recovery Tool

What We Do

We manufacture a massage tool that is suspended between a typical doorway.

Industry

Sport

Top Three Things to Communicate

#1 - therapuetic relief
#2 - enhance strength, flexibility, and general wellbeing
#3 - dynamic and

Our Target Audience:

Any age or gender.
Active people.
Health minded.
All athletes.
People in pain

Color Preferences

open

Our Ideas and Additional Information:

acronym using SMART or S.M.A.R.T with the slogan:
Systematic Massage And Recovery Tool

dynamic & movement

Themes

Serious
Sporty
Simple
Necessity
Economical
Refined
Commonplace

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television

Entries
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Contest Entries

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1 2 3

Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
artespraticas
Portugal
Hello! Can you post a link to a product picture for ideas?
Thank you in advance.
Kind regards,

Claudia
13 years ago
roller
United States
Hi,
Thanks so far...
We are going to add a link to a picture of our product.
Thanks for the hard work!
13 years ago
roller
United States
#1 it would be great if we could see an image of the product (roller) along the bottom part of the logo
13 years ago
roller
United States
I like the way you incorporated the roller into the logo.
13 years ago
roller
United States
Single roller is better than 3.
13 years ago
roller
United States
#9, #10, #11 do not relate to our product at all. Please look at links to photos above. Thank you.
13 years ago
roller
United States
An idea for the designers: put a similar logo to #2 on the middle of an image that resembles that of our roller (see photo link #3 above). For example, the logo in the middle of a 3D rolling pin.
13 years ago
roller
United States
We really like #15 and #18; great job capturing out product. We would like to explore a logo like #12: much more 3D with the words "appearing" to roll on the roller. Also if you can shift the perspetive from a straight on view to where the right side of the roller is farther back than the left. We would like it a little more dynamic as if there is movement and a little more dimensional. Thanks kindly.
13 years ago
roller
United States
Thanks everybody.
We really appreciate all your work. A few tweeks if you will on the following:
#19 please have all the words follow the same line as the roller; give them some thickness and dimention/shadowing as well.
#2 please put a roller around the words and also angle the right side back. We feel the roller needs to be seen at that angle to avoid it looking flat and unrecognizable. We would prefer an uncontured roller such as a rolling pin. Also the O in roller looks like a wheel. Any way to play with that and somehow make it look like a roller?
#15 please give dimension as described above in #19 and we would like you to try to incorporate on the rightr side some kind of a figure in abstract form.
Everyone else we are interested in exploring an abstract human figure encorporated into the logo. Please keep in mind the comments above.
Thank you kindly
13 years ago
roller
United States
1. Would like to see an abstract of a person (right side of #17 without the spine image) inserted on the right side of #15 with the whole logo phasing from front to back like #19.

2. Would like to see #19 with an abstract of a person (right side of #17 without the spine image) inserted on the left side of #19.

3. Would like to see the first letter of each word in "Systematic Massage And Recovery Tool" in a different color (red) & maybe a slightly larger font than the rest of the letters.

Thank You.
13 years ago
roller
United States
#41 is looking great, however, the abstract person that we were referring to is very much like that of #17 without the spine image. I think a reverse of the person in #17 on the left side of the logo. The person in #41 does not work.
13 years ago
roller
United States
Sorry, Sorry! We had to extend the contest. We really appreciate all of the hard work. There a few logos we really love, but for logistical reasons they may not work. We now believe that the words "smart roller" need to be one line and not stacked in any way; also, we would like to have a complete logo but where the words can stand on their own without the image. In other words we need the use of the logo with the image and without the image. This has created a new set of problems: without the image the fonts are somewhat bland
Thanks to all of you for your hard work.
13 years ago
theCREECH
United States
Not sure if you saw this yet or not. #139 #140 and #141 for your review.
13 years ago