SmallNetBuilder Logo Design Contest

SmallNetBuilder has selected their winning logo design.

For $300 they received 126 designs from 21 different designers from around the world.
Contest
Logo Design Brief
Hide
higginst
United States

Slogan

Real Help For Your Small Network

What We Do

Home, SOHO and small business networking news, reviews and technology analysis.

Industry

Media

Top Three Things to Communicate

#1 - Professional
#2 - Expert
#3 - Fun, irreverence

Our Target Audience:

Our readership includes IT professionals, CTO’s, VARs, network installers, industry analysts, "prosumers" and early adopters.

See Quantcast demographics.
http://www.quantcast.com/smallnetbuilder.com#demographics

Color Preferences

Blue, grey, purple, orange

Our Ideas and Additional Information:

Want a more professional, less cartoony version of the current logo (http://www.smallnetbuilder.com).

Web format should look good and sharp at 200 px x 100 px size.

Reduce height of character vs. text of current logo. (too much white space)

Themes

Masculine
Necessity
Colorful
Economical
Playful
Modern
Refined
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Clothing

Entries
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Contest Entries

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Discussion

Discussion

NancyCarterDesign
United States
Hello! Here are some hints for getting the most out of your contest:

~~ Rank designs daily -- this will encourage more participation.
~~ Ranking designs daily will also keep your contest from getting cluttered.
~~ The more feedback you provide, the better results you are going to see.
~~ Designers are not offended by "Not Interested"
~~ Over-use of "Not Interested" discourages participation.
~~ Ranking is a non-monitary means of showing apprecaition for designers hard work.
~~ Designers earn points for ranked designs. We like to earn points.

More detailed information on how to get the most out of your contest can be found here:
https://logotournament.com/forum/general_discussion/914


13 years ago
higginst
United States
Thanks for the submissions so far. However, I'd like to see submissions with a new ant character. Thanks.
13 years ago
offbeatdesign
United States
Are you looking for a mascot type ant or something more realistic? Do you have an example of the type of logo you want?
13 years ago
higginst
United States
Hi offbeat.
Mascot type,please. See http://www.smallnetbuilder.com for the current logo. I'm looking to keep the sense of fun, but polish up the ant and give the logo a fresh look and some 'zazz. Thanks,
13 years ago