We like the concept, but we're looking for something a little less futuristic. Having a subtle tooth/dental image is not a necessity, but we're certainly open to the idea. Ideally should we use person-figures, we'd want it to convey the image of a small child and an older-child, like a teenager. I'd be curious to see a figure similar to your "Starscape media" entry. Also, perhaps something a little more child-friendly and cartoonish would be nice to see. I like your cartoon figures in "Seatzilla" and "RocketLance". We preferred the blue color over the orange, but we'd be open to seeing a color combo. We like the font and shade contrast with the different words. Thanks for your entry. We look forward to your other ideas.
That's more like it. Can we see something in blue or green, and perhaps combined with grey? We're not so keen on maroon or purple. Also, can the "small to TALL" stand out more than the "pediatric dentistry", like perhaps with a different font, similar to entry #3? Do you have any other ideas of how to present the silhouettes of the kids? The backdrop still looks a bit futuristic, like a lunar scene. One idea we had was to have a light cast upon a small child, which would produce a tall child shadow. Any way to work that? Thanks.
Can we see what this would look like in some different color arrangement (specifically blue, green, grey; but NOT aqua or lime)? We are trying to present a child-focused image, but it has to appeal to adults, since it is the parents that will choose to come to the practice. I've included some documents on the brief that present some of the ways to utilize the shadow concept. Hopefully that helps. Thanks.
Great feedback yet again. Glad I'm headed in the right direction. I will adjust the colors and work towards your ideas. SHould post soon just been on a plane all day.
I like the simplicity of entry #15. And the colors and font are very appropriate, too. I also like how "small to tall" is the focus of the font, and "pediatric dentistry" is a different font style and smaller. I think we're headed in the right direction. Any other thoughts you have for this image other than little birds? Could a child/teenager image work in the same way?
I think the concept of #14 is definetely a step in the right direction with the shadow theme. The font and colors are also nicely done. Can we try some different options for the shadows? Rather than using just a little girl, could we use a silhouette of a generic little boy and girl with taller shadows cast of an older version of the boy and girl? Looking forward to seeing more of your work.
Biink, if you have any other ideas that employ the simplicity you've created in the other images, we'd love to see them. kid-friendly, cool, sleek and simple seems like a good way to go.
Thanks again. Looks like were on the right path here. I will swap out the birds for a little boy (hopefully it works) and keep the brain going on some new ideas. I think replacing the little girl with both a boy and girl will overcomplicate the image in #14 but i'll see how it goes too. The shadow concept is great but I have not come up with another way of employing it yet without the logo looking to busy so I will keep trying. Keep the comments flowing as they are extremely helpful.
Hi biink,...thanks for asking for clarification. I now realize that my last comment may have been a little confusing. What I was hoping for was to see if two little kids (a boy and a girl) could project two shadows of an older boy and girl. I realize that by adding essentially two more characters it might make it look too busy, but if you come up with any ideas, it'd be nice to see them. Unfortunately, actually seeing an image sometimes justifies why it might not work. I realize that means potentially a wasted effort on your part, but you never know, it might be a great idea/image.
Just for further clarification, we're hoping the shadow image might portray actual growth or aging. So if it's not too far-fetched, it'd be interesting to see how a small child image casts a shadow of an older/taller child that is actually a different image, but still conceivably developed from the original child. We want to convey that the kids that are a part of our practice can grow and age with us throughout the years, and also that we see kids of all different ages.
Also, if you think you have a dental image that you think is worth presenting, that follows the same artistic direction of fun, simple, but cool and sleek, we'd be happy to see it. Nothing goofy or cheesy. Thanks for your communication.
Hi Biink, these ideas also look great! We go back on forth of this new concept (small child standing at same height as older child) or the shadow concept. Again, if you think of anything that could combine two kids casting two "older kid" shadows, we'd like to see how that might look. For the other concept (small child standing with tall child), we think that has a lot of potential, too. A couple things we were hoping to see for those images:
For entries #20, #21, #19, could we see if some dental image could be included in the design. Perhaps a toothbrush for the little kid to stand on, or some other idea incorporting a dental image. We're just concerned that if someone were to look at the image and not read the "pediatric dentistry" part, they wouldn't know the logo was for a dental office. Also, I was hoping that the blocks that use the letters/numbers "S" "2" "T" could look more like teeth (with small roots, so they look more block like). Maybe an outline of a tooth with the letter/number in the middle of the outline, could be used within an actual cube block. Finally, could we see those designs use some of the silver grey you used in your previous submissions. The black looks a bit too harsh and dark.
For entries #14, #15, #13, could we perhaps try to incorporate a dental image in those designs, too. One idea is maybe we could make the "L"s of the "small to tall" look like toothbrushes with the brush part being the lower leg of the "L". For entry #15, perhaps the toothbrush could be visualized as the negative white space of the "L"s and the tummy of the little birds. I picture the toothbrush handle extending between the negative space of the "L"s and the brush being seen as the negative space of the tummy. Thanks for all the hard work. We like what we're seeing.
For sure this shouldnt be a problem. I will firstly try create the two small kids with shadows ans then get to work on variations of the others. I must say I am enjoying the constant feedback it really makes this a pleasure as some contest holders leave you flying blind and often that leads to a result they arent completely happy with. You have some fantastic ideas there and I will do my best to replicate them. I am sticking with silhouttes as your company name is long and full illustrations will tend to make the overall look cluttered. Let me see what I can do and thanks again, this has been great fun so far.
Oh and I forgot to mention saying thank you for ranking all my entries as many times this is not done leaving little reward for the designers hard work.
Ok here are all the revisions. The use of the negative space with the birds legs to place a toothbrush took quite some time as I had to match the style of the toothbrish with the birds but the result i think is fantastic (and my favorite). All the others now have an inclusion of a dental element and I have also created a little boy and girl casting shadows (this too includes a toothbrish now). Let me know how I've done.
OK, we're definitely getting close. We appreciate all your hard work. I, too, really like what you've done with the birdies and fitting the toothbrush between the "L"s and their belly, but for now it seems like the consensus is that the images we've ranked 1st and 2nd are the ones we're going to try working with the most. So we like what we're seeing, but we're hoping to get a little more "wow-factor" from the images. I think that can be remedied by making a few adjustments to the colors and background. But first, I'm concerned that the current silhouettes look a little too life-less. The silhouettes you've used in entry #31 are a bit more angular and detailed. I agree with you that an overly detailed silhouette would make things look too busy, but maybe we can make the silhouettes look a little less soft and give them a little more. The giveaway for this is the extended arm of the older kid look kind of like a penguin wing. No disrespect, it's just the only way I could describe it.
As for the color and background, we'd like to get a little more "pop" from the image. We like the soft and calming effects of the current colors but perhaps we can try some stronger blues and a light forest green (less lime green). We will also defer to your artisitic input regarding color. Another request is to see if we can make the "pediatric dentistry" stand out a bit more. Could we give the "pediatric dentistry" a colored backdrop for entry #26 and #25. I suspect if the letters were white or the current silver-grey on a darken backdrop, they might stand out a bit more. Finally, in taking it one step further for another entry, could we see a backdrop given to the entire image (perhaps the grey color), and then have anything currently grey made white. Perhaps that will make this the image standout better. Again, we defer to any colorful artistic suggestions you might have.
Thanks again for all your hard work. We look forward to seeing more submissions.
One other thought. Can you rework entry #20 and change the black to the silver grey, and nevermind the toothbrush that the older kid would be holding, but instead can we see about putting a toothbrush as the backdrop for the "pediatric dentistry" font. This would make the pediatric dentsitry section stand out better and it would still include a dental theme. I'm pictureing the toothbrush being seen as a profile with the bristles on the right side of the image away from the silhouettes, or maybe depicted as having the back of the brush facing the viewer. Also, another addition might be to add the slogan that we've included in the brief underneath the toothbrush.
Sure thing. This is all very descriptive so I shouldnt have a problem with any of it. I will have the revisions back to you as soon as I can churn them out. Remember that your first pick can also submit variations during the week alloted for judging so dont worry if you feel my responses are cutting it fine. Thanks again. I will focus on bringing more life to the whole image.
Just wanted to let you know I unfortunately will be on a plane for most of tomorrow but so please dont think I have dissapeared. I am very much dedicated to getting this right for you and will be designing on the plane if I can. I will have the revision before competition ends and can vary anything you like aft of that.
Here are the variations you requested. I have livened the image and brought more complexity to the silhouettes.Hopefully we are down to a single layout you like so I can start tweaking an individual design to perfection. The color schemes possible are endless so I have gone with something fresh. Let me know how you go and where we go next.
Hi Biink, we're very happy with the designs you have submitted thus far. We appreciate that you provided us with some options using different color backdrops and it confirmed that the color scheme that we had originally been using seems to work best for these designs. We are gathering some opinions regarding the style of the silhouettes and we hope to have some suggestions for future editions sometime tomorrow. In the meantime, we like that the edition with the new, more defined silhouettes illustrates an identifiable girl, but the male silhouette seems a little too grown-up and manly. Could we see an adjustment to entry #39 that tones down the silhouette detail a little bit, and also another submission in that style with the original color scheme. Also, we've gotten a lot of good feedback on the birdiebrushes (entry #30) which is definitely stylish and unique. At this point we're not sure what could be done to improve it, but it's still a strong consideration. Keep the ideas coming. Thanks.
Once again great feedback. Thought I would get these back to you before you got back to me. I have added sgnificant detail to the bird concept to keep that going and I have also revised the boys silhouette to make him younger and cleaner. There is also a color variation (only on where the original colors are placed). Let me know how you want to proceed and thanks again.
yes, I think this is a step in the right direction, but there are still a few things that could be revised. First of all, I like the colored backdrop you've given to "pediatric dentistry" in entry #45, but can you make that addition to the original entry #30. It'll be good to compare the original birdiebrushes with the newer more animated ones. As for the silhouette logos, I think the best color combination is the one that is used in entry #26; toothbrush (grey), tall kid (blue), small kid (grey), small (green), to (grey), tall (blue), pediatric dentistry (grey) and/or (grey backdrop with white letters). Let's proceed with that color scheme but we need to keep working on the silhouettes. We're realizing that the girl doesn't really look young, she's just a small version of an older girl. And the silhouette of the tall boy looks more like a young boy, just really tall. Perhaps you could rearrange the two characters, but ultimately make the taller silhouette be of an older child/teenager and the smaller silhouette in the likeness of a young child/toddler. If you make any new submissions for this concept, can you please provide one entry with "pediatric dentistry" in grey letters and another with "pediatric dentistry" in a grey backdrop with white letter. Thanks for your consistent artistic feedback.
Ok here are the revisions. I have a little girl and put a lot of work into her pigtails to make it obvious she is youg. The small silhouette is now of a toddler reaching for the toothbrush. Let me know what you think.
OK, color adjustment. Some of the feedback we've gotten has indicated that the colors aren't bright enough or need to standout better. So could we try taking the entries #26, #51, #53, and switch out anything with a green color for a blood-orange color (not neon orange). Keep the items that are in blue and grey, but let's see if we can liven up the image with some orange color.
The birdiebrushes is definitely a unique and well-done image, but many of our reviewers just don't buy using a bird image. So, is there any way to try to convert the birdie images to images of children in a similar artistic likeness as the birds. Should you find something that works, making the "small" figure look more like a toddler, and the "tall" figure look more like a teenager will be an added bonus. Keeping the toothbrush as the negative space is still a must. Again, if you figure out something that works, please submit a version that uses the orange, blue, and grey combo.
Finally, the silhouettes are getting better. Your little girl picture is closer but we'd like to see the tall silhouette look more like a teenager. So here's a suggestion. Can we shrink your little girl image and use her as the small silhouette and take the boy from entry #46 and try to make him look a little older (teenager). Possibilities on how to make him look older would be to slim him down a bit (legs and stomach region) to get rid of some baby-fat. Also, we'd like to see the toothbrush stay on the same side as in entry #26 to avoid putting the same colors next to each other. So, left - grey brush, center - blue teenage boy, right - grey little girl. Again, please submit new versions with the original and the new color combo so we can compare the two. Thanks.
I think we have some really strong concepts here and it's just a matter of getting them to their final stages. Thanks, and we look forward to the new editions and new colors.
Ben (I hope thats your name, just guessing from the username used)
shouldnt be any hassles with this. I will have the revisions back to you tonight and once again thanks for such great feedback as I know its a lot of work typing back so much.
Ok here are the latest revisions. I have gone with the orange and worked on the silhouettes and the result pops way better. I have added orange to the backgound of the PD to boost the coloring further along with some lighting effects. The birdies have been converted to a small cartoonish girl and a taller boy (i really like this one too). Let me know how you go with these.
Those silhouettes are much better! The orange does make things a bit more vibrant, but we're still partial to the blue and green. So let's stick with the blue, green, and grey combo. Now, as far as refinements, could we see entry #58 resubmitted with the original blue and green combo with a few variations:
1) blue/green/grey combo with grey squarish backdrop (like in entry #46) for PD 2) blue/green/grey combo with grey ovalish backdrop (like in entry #58) for PD 3) blue/green/grey combo with blue squarish backdrop for PD 4) blue/green/grey combo with blue ovalish backdrop for PD 5) blue/green/grey combo with green squarish backdrop for PD 6) blue/green/grey combo with green ovalish backdrop for PD If you're under time constraints, submitting just one example per color would help greatly. For the font, please remove the faded lighting effect and if possible, remove the streaks from the font to make the letters look a little cleaner.
For entry #60, the result didn't quite turn out as well as the birds. Perhaps if you design the kids to have a profile (just like the birds) it will flow better with the toothbrush that is seen in profile. As for the outline of the profiles, could you try taking the profiles that you used for the kids (not the shadow profiles) in entry #31, or something similar. Hopefully that will help things look more in the likeness of the original birds. And for any submissions of this design, please use the blue/green/grey combo with the grey backdrop for "pediatric dentistry".
Yes, entry #69 is getting better, but could we see what they would look like with the heads turned as more of a profile. That way only one pony-tail would be seen coming off the back of the little girl's head, and the baseball cap/or hair style would be turned with the boy seen in profile, again more in the likeness of entry #31. (Actually, can you make the boy look like the shadow image of the boy in entry #31). Only one-eye (or perhaps no eye, again like in #31), would be seen in the same position as the eyes in the original birdies. What do you think would look better: one-eye or no-eye? Perhaps little noses could be added to illustrate the profile position better?
Also, could you submit this newer version with the font absent of the little streaks. Likewise, if you could resubmit entry #65 with the same font, but without the streaks to make the words look cleaner. Also, make this resubmission without any backdrop color for the "pediatric dentistry", just the words this time in grey. Please make the letters for "pediatric dentistry" bold, like in entry #52. Thanks. They are getting very close.
So just to reiterate the request for final revisions of the silhouette images: Please submit the images with font that isn't streaky. We like the font, but we just want to make it look cleaner. Please submit this new version with the same blue ovalish backdrop for "pediatric dentistry" and a second with no backdrop, but with "pediatric dentistry" in more bold grey font like in entry #52.
Finally, for both of those images, can we get the "to" of "small to tall" to be just a bit smaller so that it doesn't look like one word "totall". For some reason people think it looks like the word "total", which obviously it isn't since "total" is only spelled with one "l", but I guess we don't want to confuse people. It's nice to be in the final stages and we just want to make sure we have all options available to us before making our final decision. Are we allowed any alterations with designers even after the contest time has expired?
yes you can have the 1st place designer submit during the judging so hopefully we are down to a single design to tweak by then. The is all great so I will have the revisions back you shortly. I may play with the fonts layout and place the "to" after the small or capitalise the T on "tall" to prevent overeading. Give me a couple of hours and you'l have these.
here are the revisions. I have gone with two font options let me know which you prefer. Streaks are gone and the silhouttes are changes and there are some layout options for your favorite pick. I have also made the T capitalised to prevent overeading and this works well i think. Hopefully we are down to a single design finger crossed.
Thanks for the new font submissions. As it turns out, we actually prefer the original font and the streaks will be pretty negligible when printed as letterhead. So let's keep the original font from now on.
That being said can you take entry #67 and do a couple things with it: 1) One version with the capitalized "Small" and "Tall" 2) Is the anyway to make the "to" smaller without screwing-up the spacing or layout as is. If you're able to do that, keep the "small" and "tall" lowercase. 3) Can you submit an entry without the colored backdrop for "pediatric dentistry", but instead add a noticeable demarcation line between "small to tall" and "pediatric dentistry". Of this design, can you make the demarcation line grey, and "pediatric dentistry" in blue. And can you also do one with the demarcation line blue, and "pediatric dentistry" grey. And one last version with both the demarcation line and "pediatric dentistry" grey.
Thank you for the input with what happens once the contest is over. It may not seem like it, but we are getting closer to one final design. Thanks. Ben
Sure thing Ben. I'll get back to you with these soon. And dont worry as I understand you need to see things to make a decision about wether you like them as imagining them can be difficult.
here are the revisions for you. After trying to shrink the "to" I realised it throws the layout out too much so instead i shrunk it slightly whilst increasing the size of the lower case "t". I have run this design unprompted past over 15 people some of them designers who all read it out loud perfectly first time. The color change should define the two words for you. I have also included the demarcation line designs for your perusal. Let me know how you go and thanks again. Barry.
I should add that the font whilst not a solid text is very unique and almost represents a sketch which I felt appropriate. It will help define the logo and keep its uniqueness for some time.