Short video about the pillow:
https://www.dropbox.com/s/81yvejdv3xrb1az/SmartPillow2.mp4?dl=0
It is very important to convey comfort. This is probably the world's most sophisticated pillow, but it needs to be viewed by the audience as simple and benefit oriented personal coach that will use only only the data it collects through the pillow and the app that logs your sleep effecting behavior.