What We Do
I create handmade greeting cards and home decor.
Using up cycled and other materials, my designs celebrate the intersection between art nature with the intent of connecting people and making them smile. They are filled with tender whimsey, child-like wonder at awe at all the beauty in animals and nature. The color palette on my point of sale is magenta and orange - my two favorite colors.
The target audience is 5 to 105 because sending a sweet greeting knows no boundaries. However, the majority of card purchases are middle income and up women ages 20-65.
Orange, Fushia and grey or some grounding color and white.
I want a warm, whimsical but clean look.
The logo should make you smile and light up your spirit. But keep it very simple.
It has to work on a fax as well as a billboard. It has to work on a small phone screen as well as a large desktop. I wanted it to be as powerful in black/white as it is in color so simplicity is the goal.
Simple whimsey and wonder.