Simplify Technology Logo Design Contest

Simplify Technology has selected their winning logo design.

For $300 they received 403 designs from 74 different designers from around the world.
Contest
Logo Design Brief
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simplifytechnology
United States

Slogan

IT Can Be Simple

What We Do

Simplify Technology is a Managed Service Provider serving the SMB, Medical, and Not-For-Profit companies, acting as their virtual CIO to provide 100% uptime of their networks through various remote management technologies...we take the complex world of business technology and show our clients, "IT can be simple".

Industry

Technology

Top Three Things to Communicate

#1 - Simplicity: Taking a complex subject and making it simple
#2 - Partnership: We partner with our clients to handle their IT needs so they can focus on their business and not IT issues
#3 - Calm: We bring a peaceful and assuring atmosphere to our clients by relieving them of the complex world of IT

Our Target Audience:

1. Small-Medium Businesses
2. Not-For-Profit Organizations & Ministries
3. Medical Practices

Demographics include:
Age: 35-50
Sex: Neutral
Location: Southeast Region of United States (emphasis in Tennessee)

Color Preferences

Still trying to determine the color scheme for our brand, so I'm open to designs with different colors. I will define this more before the middle of the week. I want to express a sense of simplicity, clean, partnership, expertise, stability, and peacefulness.

Our Ideas and Additional Information:

I've included the Pictoral Mark choice for design to see what ideas you guys can come up with. With or without Pictoral, to give you an idea of the logos I find appealing, visit the following sites:
1. connectwise.com
2. cisco.com
3. master-it.com
4. mindshift.com
5. smbnation.com

Themes

Simple
Colorful
Necessity
Economical
Refined
Secure

Style

Wordmark

Stylized type that may include small abstract or pictorial elements.
Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Letterform Mark

A monogram usually consisting of 1-3 letters.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
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Discussion

Discussion

simplifytechnology
United States
Good stuff so far. Would love to see more variety in the designs. Letterforms are good but I'd like to also see what pictoral icons you can come up with to represent memorable simplicity...like the owl pictoral for connectwise.com representing wise. Get out on a limb and surprise me...the surprise might be returned in the end for you.
13 years ago
simplifytechnology
United States
One other suggestion: play with the URL and tagline, "IT can be simple". Image associations I have on that phrase include: 1. child's play, 2. puzzle pieces fitting together, 3. connecting the dots, 4. A-Ha moments, 5. Eureka!, 6. paradigm shift, 7. ephiphany, 8. serendipity, 9. Einstein / genius, 10. E=mc^2, 11. surprise, 12. "Wow...that was easy", 13. It doesn't have to be hard, 14. Fount it, 15. Why didn't I think of that.

Really trying to convey the message, "we help you see that IT can be simple." It's a paradigm shift from business owners actively managing their IT to us managing it for them...that way they can focus on their business instead of waiting for a vendor's tech support to pick up the hold for the 3rd time after waiting for 40 minutes. Time is money and they should be focusing on making money out of their time; not wasting it on IT solutions we can quickly and proactively prevent. Our goal is to keep their network running smoothly: 100% of the time.

So we're trying to convey that shift...from complex to simple..Eureka! Hope this helps clarify.
13 years ago
simplifytechnology
United States
Now that we're almost 4 days into the contest, I wanted to bring up a suggestion. There are quite a few logos with the "S" theme running through them. Though there are a few that I think are quite good, I'm concerned that everyone is focusing on that theme and its variations. I would like to see a wider variation of themes on the idea of Simplify Technology being an "A-Ha" moment that IT can be simple. So that is the theme I'd like to explore instead of just the "S" letter form.
13 years ago
simplifytechnology
United States
Also please note that blue and orange are not the only colors for this design. Feel free to experiment with other colors listed in the brief.

Thanks...
13 years ago
simplifytechnology
United States
I'm going to request that no more "S" icons be used. The ones that I have ranked are great but the theme is getting redundant. Please see above comments for other ideas on the concept. Thanks...
13 years ago
simplifytechnology
United States
WOW! All of you are doing amazing work! Still trying to go through all of this great work and rank. Please don't withdraw any above the Top 50 since I'm spending some time pondering them with different people.

WOW!
13 years ago
simplifytechnology
United States
Great jobs everyone! Now I just have to pour through them and assign the winner. Thank you for all of your hard work and great design. Have to admit that I was a bit worried at first, but I've been amazed with the response and the artistry that you have produced. Thank you for giving my company a great place to start.
13 years ago