Hi, first concept uses the idea of a camp with three tents pitched around a campfire - the whole style is in bitmap to add a code/programming aspect to it.
The whole idea of the tents around the campfire is that it drums up a feeling of getting together - sitting around the fire, having fun, talking, interacting, communicating etc - just like you would on a camping weekend. I know that it's not a camp in the outdoors sense, but this is an abstract interpretation of the word camp.
Please let me know if you'd like to see any changes