We are a grassroots organization whose purpose is to hold government accountable to how they spend tax dollars.
Industry
Non-Profit
Top Three Things to Communicate
#1 - Grassroots organization: bottom-up activism from ordinary citizens
#2 - Our name comes from the historical event of American founder John Hancock signing his signature to the Declaration of Independence in a large, conspicuous way. As such, we are asking citizens to "sign big" by standing up and being counted.
#3 - Independence.
Our Target Audience:
Citizens, families, and anyone concerned about how our tax money is spent. This group is focused on Indiana specifically.
Color Preferences
Our concept for branding involves clean, crisp colors. Similar to the look and feel of Apple products. Soft whites and blacks preferably, but we are open to other patterns that stay clean and crisp. This logo must translate easily for the production of other items. Not too involved with multiple color schemes. Despite our reliance on the 1776/Independence themes behind our organization, we want to avoid the parchment, 18th Century feel to our logo: a modern take on a historical event rather. No red-white-blue themes.
Our Ideas and Additional Information:
http://www.elcivics.com/john_hancock_signature.html that is a link to the signature behind the concept of our organization. We do not want to promote the parchment paper look or any look of antiquity. A modern incarnation of a historical theme is rather our goal. The idea of calligraphic font or a quill pen or other such concepts are welcome, but in a modern take on them.
Themes
Gray
Commonplace
Elegant
Style
Wordmark
Stylized type that may include small abstract or pictorial elements.
Pictorial Mark
Literal or representative imagery is used to symbolize the brand.
Letterform Mark
A monogram usually consisting of 1-3 letters.
Emblem
A badge that usually envelopes the logo
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.
Applications
Web
Print
Signs
Television
Clothing
Diamond Contest
We're sorry, but this contest is presently open to a limited pool of designers.
We're looking for something that would have simple elements of a signature or of signing on a dotted line or a quill or standing up and being counted, etc. Nothing too intricate, but that by joining our group, they are effectively being like John Hancock when he signed the Declaration of Independence--unashamed and boldly declaring his intentions.
These are moving in the right direction. I think they need some more pictorial or emblematic elements. I like the direction of the quills, ink wells, dotted line, etc. Other concepts down that path are welcome by all (pens, signature lines, or even something I'm not thinking of). Thanks everyone for your work.
Just for the sake of contrast, If anyone is willing, I would welcome seeing some other different colors and/or other concepts, too, that would keep with the ideas behind our brand.
