What We Do
We are a grassroots organization whose purpose is to hold government accountable to how they spend tax dollars.
Top Three Things to Communicate
#1 - Grassroots organization: bottom-up activism from ordinary citizens
#2 - Our name comes from the historical event of American founder John Hancock signing his signature to the Declaration of Independence in a large, conspicuous way. As such, we are asking citizens to "sign big" by standing up and being counted.
#3 - Independence.
Our Target Audience:
Citizens, families, and anyone concerned about how our tax money is spent. This group is focused on Indiana specifically.
Our concept for branding involves clean, crisp colors. Similar to the look and feel of Apple products. Soft whites and blacks preferably, but we are open to other patterns that stay clean and crisp. This logo must translate easily for the production of other items. Not too involved with multiple color schemes. Despite our reliance on the 1776/Independence themes behind our organization, we want to avoid the parchment, 18th Century feel to our logo: a modern take on a historical event rather. No red-white-blue themes.
Our Ideas and Additional Information:
http://www.elcivics.com/john_hancock_signature.html that is a link to the signature behind the concept of our organization. We do not want to promote the parchment paper look or any look of antiquity. A modern incarnation of a historical theme is rather our goal. The idea of calligraphic font or a quill pen or other such concepts are welcome, but in a modern take on them.