So all three landed in the top eleven. The one ranked 4th (#8) is just too big and girly (the heart). If that one was a little more high-end, more sophisticated and European, it would be right on. The colors are beautiful.
#10 is very pretty. But again, we have hearts (girly) and it's not one uniform symbol.
But you have the right feeling. You definitely are with me on the target customer. Take a look at the one I ranked first. If you could take your cheerful, cozy feeling and make them a bit more high-end and sophisticated (think Paris and New York), it would be wonderful!