This is a logo with abstract picture of blinds with shading, natural, pastel colors from dark brown to beige. The color combination itself suggests luxury as it is typical for expensive goods like silk, cigars, gold and fine chocolate. At the same time these earth hues give a feeling of stability and thus security, calmness and thus coziness. Just like in a room with blocked sunlight, the colors are rather muted reminding of a private atmosphere. The classic, serif font gives the impression of an established company with tradition and experience, a company the client can trust.
Thank you for your submitted designs. I agree 100% with what you wrote, however based on the shape of the logo - not the color or anything else -- it first appeared to me like a piano company logo. Imagine looking down at a piano... the louvers look like keys... It's not bad at all, but if it was a scalloped shade -- we actually sell very few of those... That's why I added the equal stack one -- it's obviously shutter louvers... I'd like to see it in dark blue going to a lighter blue... and could you add an exclamation mark to the word "More". Thank you again for your work.