Shop Runner Logo Design Contest

Shop Runner has selected their winning logo design.

For $350 they received 149 designs from 38 different designers from around the world.
Contest
Logo Design Brief Hide
andymedia
United States

Slogan

To Be Determined

What We Do

Shop Runner is a annual fee membership program that gives you and your family unlimited free two-day shipping and low-cost overnight shipping along with other benefits from dozens of the the very best online retailers. It will be a service for major online retailers and also its own Web site.

Industry

Internet

Top Three Things to Communicate

#1 - Wide Selection
#2 - Fast and Free Shipping
#3 - Convenience

Our Target Audience:

We target consumers that favor online purchasing. The typical consumer is college-educated, mid to high income and appreciates name brand sporting goods, fashion brands, electronics and more.

Color Preferences

NO specific colors but like bright green, orange, blue, grey. WIll consider others.

Our Ideas and Additional Information:

Management initially inspired by KOZMO.COM logo (See http://www.opsdesign.com/graphics/why_gifts.jpg) BUT open to ideas, specifically ICONS images that are NOT too busy or detailed.

Themes

Masculine
Simple
Colorful
Bright
Loud
Necessity
Economical
Modern
Secure

Style

Pictorial Mark

Literal or representative imagery is used to symbolize the brand.
Abstract Mark

Abstract shapes and symbols convey an idea or feeling.
Character

A mascot represents the brand.
Famous Logos displayed under fair use to enrich the general publics' knowledge of graphic design.

Applications

Web
Print
Signs
Television
Clothing

Entries
Order by Ranking Submission Time

Contest Entries

Order by Ranking Submission
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Discussion

Discussion

andymedia
United States
Need to ensure that we convey the idea that this is a service and Web site about selection, convenience and fast shipping. We DO NOT want logo to make people think it is a service or web site for runners. Ideally the logo will be an icon and probably not too much detail. #6 and #9 have the elements of both shopping and speed. Looking forward to some great choices.
9 years ago
andymedia
United States
Excited to see more designs. Any character of image should be clean and simple, few details. Though the swooshes or wind behind the character or cart does show speed, we would rather try to avoid that detail. Please keep in mind, the huge majority of shopping is online and packages are boxes that will be delivered fast (one or two day). Not sure of I like italics letters under the icon but open to all examples. Thank you all.
9 years ago
andymedia
United States
One suggestion for a logo:
Similar to a combination of this runner logo:http://shop.stjude.org/GiftCatalog/shop.do?cID=12255&pID=16448
AND this logo: http://www.tugmcgraw.org/images/HN-LOGO.TM.jpg
BUT...move runner to left and add a shopping cart or something on right
Text Under Logo (not curved)
8 years ago
andymedia
United States
I encourage EVERYONE to really do their very best. This logo will be used for high profile company. Thank you all!
8 years ago