What We Do
Freight Brokerage Company. We broker freight for large semi trucks. As a freight broker, we are the middle man that connects the customers freight (that needs shipped) to the carriers (trucking companies looking for freight to haul). A large portion of freight that we broker is refrigerated type freight. Though we broker just about everything.
Our largest target audience are customers that need refrigerated shipments. For instance, we handle truck loads of eggs to California and Produce shipments out of California.
Industry
Color Preferences
I love our name that we went with. I think it's a powerful. There's a few definitions of Shockwave. Though I don't know if we're suppose to factor in part of the definition type meaning, or more so what the company represents. Colors... depends on whether we target more the meaning of shockwave or more so representing logistics. I don't think I have a color preference. Just whatever makes sense with the meaning of shockwave and the type of company we're trying to represent. I don't know anything about what should go into a logo. I'm sure what ever makes sense to you guys will turn out great!
EDIT. There are a variety of colors I'm seeing and various pieces of art that represent energy. I love the symbols of energy!
After seeing a few logos, I definitely like the color Blue. And some that have a combination of colors look great to. One of them had Blue & Black which also looked cool to me. Though I'm definitely attracted to the blue shades.
Also I'm wondering if there's something that could symbol a shockwave of energy from the Ocean.
Shockwave brief definition:
strong pressure wave in any elastic medium such as air, water, or a solid substance, produced by supersonic aircraft, explosions, lightning, or other phenomena that create violent changes in pressure.
Three things I like from this short definition are water (ocean), explosions and lighting.
Our Ideas & Additional Information
Mentioned before. I'm not sure. But I think it would be cool to have a design just as powerful as the name. I think it would be cool to have a little meaning of the definition of Shockwave in the logo. And I think it would be fine because Logistics speaks for it self and identifies the type of industry we're in. Shockwave Logistics is our name. I think this could get creative. But I have no idea what makes best since. I also like fairly simple. The six examples I selected probably shows that. But at the same time I want someone to advocate and help determine what's best and whats best.